A pop-up event that celebrates individuality through fashion, art, and movement.
Bold Leap for the Flying Wings Collection
Champion recently launched its Flying Wings campaign in the heart of Shanghai with a two-day pop-up experience that redefines urban storytelling. Hosted at No. 193 Anfu Road, the activation was more than a launch—it was a cultural fusion of retro nostalgia, ballet finesse, and racing energy.
From the moment visitors stepped in, they were welcomed by immersive installations that symbolized freedom and expression, values central to Champion’s brand identity.
Interactive Workshops and Custom Sneaker Design
One of the highlights was the shoe customization workshop, allowing attendees to co-create their perfect pair on-site. Guests had the chance to engage with designers, experiment with materials, and walk away with personalized Flying Wings sneakers—each one a reflection of their creativity.
This is the kind of engagement that BM Outdoor loves to spotlight: experiences that connect people with brands in tangible and unforgettable ways.
More Than Merch—A Space for Self-Expression
The event also featured exclusive Champion merch, stylized photo zones, and performance spaces that merged ballet choreography with the thrill of speed. Every detail was meticulously curated to represent individuality and self-expression—the central themes of the campaign.
Champion’s bold move proves how OOH activations can transcend traditional retail, turning moments into movements.
Why This Matters for Outdoor Advertising
The campaign imagery, shot at London’s legendary House of Koko, leans into atmospheric blues and deep blacks. It echoes the gritty essence of underground concerts, club nights, and the pulse of live performances. The visuals even nod to 90s music video aesthetics, aligning with current fashion and cultural revivals.
From Fashion Statement to Urban Art Installation
Champion’s Flying Wings wasn’t just about shoes—it transformed an everyday space into a living canvas of culture and style. The blend of streetwear and high-concept design attracted not only fans of the brand but also influencers, artists, and content creators who shared their experience across social platforms. This turned the pop-up into a viral outdoor moment, echoing BM Outdoor’s mission of amplifying brand presence through creative physical experiences.
Champion’s Global Expansion Takes Flight in China
The Flying Wings launch marks another major step in Champion’s global branding strategy, choosing Shanghai—a city known for innovation and trendsetting—as the perfect runway. With growing markets in Asia and strategic visibility, this campaign is a blueprint for how international brands can integrate local culture with global vision—a concept often featured in BM Outdoor’s coverage of trendsetting OOH campaigns.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
