A splash of color, gloss, and pure fun just took over the streets of Milan.
Celebrating 5 Years of Juicy Bomb in Style
Essence Cosmetics Italia teamed up with IGPDecaux to throw a lip-gloss party the whole city could see. Their latest OOH activation featured giant lip-gloss visuals, a surreal lip-shaped sofa, and artistic installations across Milan to mark five years of their cult-favorite Juicy Bomb. The campaign blended beauty, creativity, and outdoor media in a way only Essence can deliver.
Milan Trams Get a Glossy Makeover
The heart of the action? Milan's iconic trams – transformed into vibrant, mobile billboards dripping with personality. Covered in Juicy Bomb branding and dazzling graphics, these trams turned heads and spread smiles throughout the city. This OOH campaign not only celebrated a beauty milestone but also used public transportation as a canvas for artistic expression.
Art, Beauty, and OOH Vibes Combined
From giant gloss tubes to photo-ready installations, the campaign created unforgettable moments that blurred the lines between art and advertising. Social media lit up with photos of the dreamlike sofa and on-the-go tram ads, proving that Make Fun Beauty is more than a tagline—it's a movement. These bold visuals showcased the power of OOH to bring brands to life in high-impact urban spaces.
The Role of Outdoor Advertising in Beauty Campaigns
This campaign is another example of how Outdoor Advertising Companies are helping brands stand out in saturated markets. By taking beauty to the streets, Essence created real-life engagement moments that are hard to ignore. At BM Outdoor, we love to spotlight campaigns like these that redefine what’s possible in billboard advertising and creative transit formats.
Why Milan Was the Perfect Canvas for Juicy Bomb
Milan, known for its fashion-forward spirit and vibrant streets, provided the ideal backdrop for this playful campaign. With locals and tourists constantly on the move, placing art-inspired OOH pieces in high-traffic areas ensured maximum exposure. This kind of strategic placement is what makes billboard advertising in iconic cities so impactful.
OOH as a Bridge Between Brands and Urban Culture
By bringing bold, beauty-forward content into public spaces, campaigns like this one demonstrate how OOH advertising connects brands to real communities. It’s not just about impressions—it’s about interaction, emotion, and memorability. At BM Outdoor, we believe in the power of creative outdoor advertising to build culture and brand love where people live and move.
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Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
