In the heart of Copenhagen, a giant wooden tower with a rhino on top is turning heads—and sparking global reflection.
Nature Is Losing Balance—Literally
At Copenhagen’s Rådhuspladsen, an 8-meter-high installation stands tall—but precarious. Inspired by the Jenga-like game Klodsmajor, the structure created by ZOO Copenhagen features 36 oversized wooden blocks, each symbolizing an endangered species. On top, a life-sized rhinoceros balances, visually expressing how fragile our ecosystem truly is. When even one species vanishes, the entire tower—just like nature—loses its balance.
Over 50% of Wildlife Has Disappeared Since 1970
According to reports from organizations like WWF, more than half of the world’s animal population has vanished since 1970. Habitat destruction, climate change, pollution, and poaching are accelerating extinction rates. The Naturen Vakler (Nature’s Balance) installation confronts this data head-on, placing it at the center of one of Copenhagen’s busiest urban spaces.
Displayed in public—not hidden in galleries—this piece challenges everyday citizens to think about their role in protecting the environment. With over a million species at risk of extinction, this installation is not just a warning—it’s a call to change our ways.
Hope on Every Continent: ZOO’s Global Conservation Efforts
Each project is a testament to what science, education, and community involvement can accomplish. The installation’s QR codes and visuals link visitors to stories and videos, helping them connect emotionally and intellectually with species they may never encounter in person.
To learn how similar educational and conservation campaigns are promoted across cities worldwide, explore our latest coverage at BM Outdoor, where we highlight brands and institutions using OOH for environmental storytelling.
How Public Installations Spark Awareness and Action
This is the essence of impact-driven advertising—and something we at BM Outdoor have seen brands and institutions embrace around the globe. From 3D billboards to augmented reality murals, the integration of design and purpose is reshaping how we communicate urgent global issues.
Want to explore how DOOH (Digital Out-of-Home) campaigns are being used for climate advocacy, mental health, and animal rights? Follow our featured case studies to see how public space becomes public voice.
Why Biodiversity Loss Affects Everyone
Loss of biodiversity increases the risk of pandemics, disrupts agriculture, and worsens the effects of climate change. In essence, protecting wildlife is protecting ourselves. That’s why public engagement is essential—and why campaigns like Naturen Vakler can be a tipping point in the conversation.
At BM Outdoor, we’re committed to showcasing outdoor advertising companies and public campaigns that raise awareness, shift perspectives, and motivate people to care—and act.
Join the Movement—Support Wildlife Today
Whether you're an organization, artist, policymaker, or just a concerned citizen, there are many ways to make a difference. Supporting institutions like ZOO Copenhagen, donating to conservation groups, sharing content, or even choosing brands that prioritize sustainability can create a ripple effect.
If you're a brand or nonprofit looking to launch your own public awareness campaign, consider how OOH formats like billboards, transit ads, and immersive installations can reach the hearts—and eyes—of the public. At BM Outdoor, we’re here to help you amplify your mission.
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