Sculpted by Aimee brings beauty to the streets of Liverpool with a bold taxi campaign.
Taxis Turn Heads with Sculpted by Aimee's OOH Takeover
In a campaign blending mobility with makeup, Sculpted by Aimee deployed fully wrapped London taxis to announce their Liverpool activation. The visual takeover featured flawless faces, product messaging, and unmistakable branding—all cruising the city's most iconic streets.
Basecamp Pop-Up at Liverpool One Draws Crowds
Set for Saturday, June 28 from 10AM to 7PM at Liverpool ONE, the Basecamp event promises a beauty-packed experience. The first 50 visitors will score exclusive merchandise. Attendees can swap their current foundation for a personalized match with the Sculpted team and indulge in sweet treats—all while discovering the brand’s latest offerings.
Foundation Trade-In and Shade Matching
A standout highlight of the campaign is the "Trade Your Base" experience—visitors can exchange their existing foundation for a Sculpted product that suits their skin tone, matched on-site by expert artists. It's a clever way to let users test and trust the product before purchasing.
Merch, Makeup, and Moments That Last
From branded goodies to Instagrammable moments beside the wrapped taxis, Sculpted by Aimee ensures every aspect of their OOH campaign is social-ready. The Liverpool public not only sees the ads—they interact with the brand.
BM Outdoor Covers the Campaign Magic
As a leader in billboard and OOH news, BM Outdoor highlights how beauty brands like Sculpted by Aimee are reshaping public space engagement. Taxi ads, pop-ups, and physical sampling create a full-funnel impact, bridging brand awareness and trial.
Why Brands Are Betting Big on Experiential OOH
This campaign reflects a growing trend among beauty brands leaning into experiential out-of-home (OOH) formats. High-visibility formats like wrapped taxis and street-level pop-ups deliver both brand visibility and personal engagement, key pillars in today’s marketing mix. Explore more creative activations at BM Outdoor’s campaign highlights.
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