Chanel just turned a city corner into a luxury perfume playground.
Chanel and WPP Media Bring Perfume to the Pavement
@chanelofficial partnered with @wppmedia to create a next-level #TakeYourChance campaign that fused digital engagement with real-world magic. The centerpiece? A custom-built bus shelter in downtown Chicago that wasn't just advertising—it was an experience. Visitors could immerse themselves in the scent of Chance Eau Vive and even snap a looping GIF to capture the moment
OOH Innovation Meets High-End Branding
This is not your average street furniture. Created in collaboration with JCDecaux and local partners, the activation combined artistic visuals, physical interaction, and luxury product sampling—all within a bus stop. It was a bold statement in Out-of-Home advertising, proving once again that public space can be premium media when used right.
BM Outdoor Highlights Experiential Excellence
At BM Outdoor, we spotlight the best in global OOH innovation. This Chanel activation stands out not just for its sleek design but for how it engaged passersby with a sensory and shareable brand touchpoint. Scent, sight, and social media all came together on one Chicago corner—blurring the line between advertising and real-life experience.
Why It Still Resonates in the OOH World
Months later, this campaign still lives on in marketing conversations. It exemplifies the impact of experiential marketing, particularly when combined with a powerful luxury brand and strategic street-level presence. It's a playbook for brands looking to inspire, surprise, and truly connect.
Shareable Moments That Extend Beyond the Street
By offering a “GIF moment worth sharing,” Chanel tapped into user-generated content. The interactive photo booth encouraged people to capture and post their experiences online, amplifying the campaign beyond its physical location and generating organic reach through Instagram and TikTok.
Setting the Standard for Future Street Activations
This campaign serves as a benchmark for brands exploring immersive outdoor activations. From luxury fashion to beauty and lifestyle, integrating sensory elements and digital interaction is fast becoming the gold standard in OOH advertising. Chanel’s execution proves that the future of outdoor media is not static—it’s shareable, experiential, and unforgettable.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign
