Apple Just biggerIn the city that never sleeps, Apple wakes up the skyline with a larger-than-life message.

New York City’s skyline just got a little more cinematic.

Apple, in partnership with Lamar Advertising, recently unveiled a massive static billboard in the heart of NYC, showcasing the powerful iPhone 16 Pro and its stunning camera system under the tagline “Cinemasterpiece.” This attention-grabbing installation demonstrates how Out-of-Home (OOH) advertising continues to play a central role in reaching urban audiences with bold, visual storytelling.

A Cinematic Statement in the Heart of the City

Dominating the intersection, the billboard captures attention with a close-up of the new iPhone 16 Pro’s revolutionary triple-lens system. Framed under the bold label Cinemasterpiece, the ad doesn’t just sell a phone—it tells a story of creative potential.

With support from AT&T and executed by Lamar Advertising, this high-impact display is proof that traditional media can still turn heads in the digital age—especially when combined with sleek design and the right urban backdrop.

Static Doesn’t Mean Subtle—Why OOH Still Wins

While the ad is static, its message is dynamic. At night, its vibrant backlighting elevates the visual even further, catching the eye of thousands of drivers and pedestrians daily. Brands like Apple continue to trust OOH formats for prestige launches because of their unmatched visibility in high-traffic zones.

This campaign is a reminder that billboards, especially in cities like New York, are still powerful brand amplifiers. They're not just signs—they're landmarks.

Big Tech, Big Screens—A Formula That Works

From the tech giants of Silicon Valley to the bustling avenues of Manhattan, there’s a clear synergy between innovation and outdoor advertising. Apple’s campaign is part of a broader trend where digital leaders go offline to make maximum impact.

By choosing a high-visibility static billboard, Apple reinforces the fact that premium OOH placements are still one of the most reliable ways to spark conversation and admiration.

Why NYC Remains the Capital of OOH Impact

There’s no better place for bold outdoor messaging than New York City. With millions of impressions daily, NYC continues to be a favorite hotspot for leading brands looking to stand out. It's not just the location—it’s the energy.

Whether it’s Times Square, SoHo, or Broadway, campaigns like this iPhone 16 Pro billboard prove that urban static displays remain key to unforgettable storytelling.

BM Outdoor Highlights Impactful Global OOH Campaigns

At BM Outdoor, we celebrate the boldest and most innovative out-of-home advertising strategies around the globe. Whether it’s a Cinemasterpiece in NYC or interactive DOOH in Tokyo, our platform is your hub for creative inspiration and media intelligence.

 

 

 

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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign