From mythology to musical, Hercules has made a thunderous leap into London’s streets.
A Hero’s Welcome on the Clapham Colossus
To mark the arrival of the new Hercules musical, Disney UK teamed up with Dewynters London and Bob King Creative to deliver an electrifying OOH special-build on one of London’s most iconic billboard sites — the Clapham Colossus. This towering installation brings Hercules to life, reminding passersby that epic stories are still best told in bold colors and giant letters.
Dynamic Collaboration Behind the Scenes
The creative muscle behind the build includes production pros at MX Location and the innovative visionaries at JCDecaux UK, known for pushing the limits of out-of-home advertising. The project is a powerful showcase of what happens when theatrical storytelling meets the urban canvas.
These partnerships exemplify what’s possible when artistic vision, precise logistics, and strategic placement come together. The result is a visually arresting landmark that doesn't just promote — it performs.
Turning Transit into a Stage
Commuters traveling through Clapham Junction now encounter something unforgettable — a larger-than-life tribute to one of Disney’s most beloved heroes. This campaign transforms daily travel into a theatrical moment, proving that the right billboard can turn any street into center stage.
Whether you’re on the Overground, passing by car, or catching a glimpse from the platform, the Hercules billboard interrupts the ordinary with something truly extraordinary. It’s a reminder that OOH advertising has the power to transform everyday spaces into storytelling arenas.
London’s Newest Landmark for Musical Lovers
Visible from train routes and busy roads, this Hercules billboard is impossible to miss — drawing attention not only to the show but also to the potential of OOH to create unforgettable moments. For brands looking to make an impact, it’s proof that big ideas deserve big stages.
In a city full of cultural landmarks, this billboard carves out its own space as a visual magnet for both locals and tourists. Its scale and style are on par with the most iconic OOH installations seen in Times Square or Shibuya Crossing.
Global OOH Creativity
At BM Outdoor, we spotlight the most exciting global outdoor campaigns. As members of the OAAA, we’re committed to championing innovation in billboards, DOOH, and urban advertising design.
From theatrical rollouts like Hercules to tech-driven DOOH campaigns, our platform tracks the evolution of advertising in public spaces. Follow us for insights, trends, and the most powerful visuals in outdoor media from around the world.
Special Builds That Redefine OOH Impact
The Hercules campaign is a textbook example of a special build that breaks the mold of traditional advertising. These custom installations go beyond static imagery — they fuse sculpture, storytelling, and spectacle to engage audiences in real life and on social media.
Special builds like this are becoming essential tools in the marketing arsenal, especially in major markets like London. As brands compete for attention in saturated environments, standout formats are key to gaining visibility. At BM Outdoor, we believe campaigns like this inspire the future of creative outdoor advertising.
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