Canva, the all-in-one visual communication platform, has unveiled a playful multi-channel UK campaign with Stink Studios.
A Tongue-in-Cheek Creative Direction
Building on Canva’s earlier Waterloo billboard takeover, the campaign embraces a witty, tongue-in-cheek style. Playful references to familiar design requests like “make the logo bigger” highlight the versatility of Canva’s tools.
The hero brand film, directed by Eoin Glaister, follows Debbie — a sandwich maker at “Debbie & Sons” — who transforms her brand identity and turns pickle sandwiches into a hit using Canva’s platform.
Sandwiches Meet Creativity
To bring the campaign into real life, Canva and Sandwich Sandwich launched a limited-edition crisp and pickle-inspired sandwich. Each sandwich comes packed in custom Canva Grab & Go boxes that reflect the campaign’s vibrant design.
From September 8–12, all Sandwich Sandwich stores across the UK are offering the creation, with proceeds supporting the East London Business Alliance and Spitalfields Crypt Trust.
Free Sandwich Drops Across London
The first 250 sandwiches were given away for free at the brand’s Gresham Street store, kicking off the launch week with excitement.
A Canva-branded food truck also popped up in key London locations, offering free sandwiches and allowing passersby to experience the campaign in person.
Creativity On and Off the Screen
At its core, the campaign shows how design and creativity extend beyond digital tools. By collaborating with a beloved sandwich brand, Canva brought its identity to life in an unexpected, tangible way.
This innovative crossover embodies Canva’s mission of making design accessible while demonstrating its impact in both business and everyday culture.
Giving Back Through Creativity
The charity component adds another layer of purpose. Canva staff at its London offices prepared sandwiches for Spitalfields Crypt Trust, while UK users gained access to campaign-themed templates within the Canva platform.
The collaboration merges brand storytelling, community engagement, and OOH presence — a formula that aligns with insights from BM Outdoor on how brands can amplify impact through integrated campaigns.
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