Tokyo’s Akasaka Metro turned into a Harry Potter wonderland, enchanting fans with immersive staircase art.
A Magical Descent in Akasaka
At Tokyo’s Akasaka Metro station, commuters are greeted by staircases transformed into an immersive Harry Potter-themed experience.
Painted visuals align with the steps, featuring silhouettes of Dobby and Hermione’s cat Crookshanks, instantly connecting with fans.
Expanding the Wizarding World on the Ground
The campaign extends beyond the stairs to the station floor, with wrap-around designs and flying car silhouettes.
This attention to detail turns everyday commuting into a magical journey that celebrates the franchise’s enduring charm.
Hogwarts Everywhere You Look
From moving staircase illusions to eagle tapestries, the installation makes fans feel as if they’re walking straight into Hogwarts.
The combination of artwork and architectural play transforms the space into a wizarding portal in the heart of Tokyo.
Warner Bros. Studio Tour Promotion
The installation promotes the Warner Bros. Studio Tour Tokyo – The Making of Harry Potter, a major attraction for fans worldwide.
Through this OOH activation, Warner Bros. builds anticipation while reminding audiences of the immersive experiences awaiting them beyond the screen.
3D Hedwig at TBS Akasaka ACT
The campaign also included 3D moldings of Hedwig at the TBS Akasaka ACT Theater, elevating the campaign beyond flat visuals.
This sculptural detail gave fans the sense of holding a Hogwarts admission guide in real life.
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