Pizza Hut Canada points its “OOH” to the sky: a social-first series of rooftop-style posters plays with the arrival of interstellar comet 3I/ATLAS, using cheeky lines like “Eat pizza, not people” and “Take us to your eater.” The work—crafted by Leo Toronto—lives on Instagram and LinkedIn, made to earn attention fast.
Why this idea travels
It’s classic OOH logic—big, bold, brutally simple—translated for the feed. The ‘rooftop’ canvas and sci-fi copy make it instantly legible and highly shareable.
Who’s behind it
Leo Toronto helmed the concept, with creative leadership sharing the pieces across industry networks. The brand’s own channels amplified the posts to reach pizza lovers—and space nerds—everywhere.
Is the comet angle legit?
Yes—3I/ATLAS is only the third confirmed interstellar visitor, discovered July 1, 2025. Its approach has been documented by major observatories and space agencies, making it a timely cultural hook.
OOH thinking, social speed
Like standout OOH, these pieces are clear in three seconds. By staging them for social, the brand gains frequency and talkability without physical installs—an earned-media play that still feels delightfully “out-of-home.”
FAQs about this campaign
What is Pizza Hut Canada’s 3I/ATLAS campaign?
A set of playful, digitally crafted rooftop-style posters referencing the interstellar comet 3I/ATLAS—shared on social to spark conversation.
Who created the concept?
Leo Toronto led the creative; posts appeared on Pizza Hut Canada’s Instagram and on Leo Toronto/Kohl Forsberg’s social feeds.
Were the rooftop posters physically installed?
No—the visuals are social-first composites designed for earned reach, though they mimic bold, legible OOH craft.
What’s 3I/ATLAS and why use it?
3I/ATLAS is the third confirmed interstellar object (after ’Oumuamua and Borisov). The timely science story gives the idea cultural heat.
How does this relate to OOH/experiential?
It borrows OOH’s big, simple language and applies it to social—proving ‘OOH thinking’ can travel across channels.
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