PlayStation crash-landed into the heart of Madrid: on November 4, 2025, the brand turned the Sol Cercanías entrance into a full-blown starship set—part of the “This Happens on PS5” campaign.
What makes Sol’s takeover stand out?
The intervention reimagines a city icon with PS5 controller symbols at the doorway, circular windows like reactors, and exterior “lunar rocks.” It’s not a poster—it’s a world you walk into.
How was the space transformed?
Beyond the exterior shell, interior walls and escalators were skinned to evoke a starship cabin—designed to harmonize with Sol’s glass “whale” canopy. The result feels like the station slipped out of the PlayStation universe.
Why does this matter to Madrid?
It turns a daily commute into a cinematic moment. By choosing Sol—one of Spain’s most transited nodes—PlayStation places fandom, culture, and commerce in the same frame.
How does it echo high-impact OOH?
Like the best OOH, it delivers frequency, sightline dominance, and social spillover. The activation fuels organic reach beyond billboards by merging place, story, and a must-share physical experience.
FAQs about this campaign
What exactly happened at Sol Station?
PlayStation reimagined the Sol Cercanías entrance as a crashed starship—complete with PS5 controller symbols, faux lunar rocks, and circular ‘reactor’ windows.
When did the installation launch?
It debuted on November 4, 2025, kicking off PlayStation’s holiday push for PS5.
Who’s behind the activation?
The intervention is part of PlayStation’s “This Happens on PS5” campaign, executed with agency CLV in Spain.
Why is this relevant to OOH/experiential?
It transforms a high-traffic transit hub into a narrative stage—delivering attention, word-of-mouth, and social amplification beyond traditional billboards.
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