The holidays have officially arrived in Times Square with LEGO—a bright, character-packed DOOH greeting that turns the world’s most famous intersection into a playful winter scene.
Why this creative works at landmark scale
Big, readable copy (“HELLO”) + iconic minifig silhouettes = instant comprehension from any angle. It’s festive, fast, and photo-friendly—perfect for a crowded plaza.
Times Square: peak attention for holiday DOOH
With sky-high foot traffic and long dwell times, Times Square multiplies exposure. Continuous loops keep the message alive across dayparts as shoppers, tourists, and commuters flow through.
From spectacle to sales intent
Seasonal storytelling builds warmth while nudging gift consideration. Visual world-building invites photos and shares—organic reach that extends far beyond the screens.
What brands can learn
Use clear seasonal cues, simple copy, and distinctive characters. Pair landmark visibility with retail calls-to-action elsewhere in the mix to capture demand the moment it sparks.
FAQs about this campaign
What did LEGO activate in Times Square?
A festive DOOH showcase featuring greetings and LEGO minifig characters across large-format digital screens.
Why Times Square for the holidays?
It delivers unmatched reach, long dwell times, and global social visibility during peak shopping season.
How does this support performance?
Seasonal creative drives footfall intent and online search while reinforcing brand love and gift consideration.
What’s the OOH/DOOH takeaway?
Holiday windows aren’t just for stores—landmark DOOH can be the new seasonal storefront for global brands.
Bring your idea to breakfast-time OOH
Explore formats that meet audiences in morning routines and commuter corridors.
