We didn’t chase virality. We chased a supermoon. And it worked. To launch Steph Curry’s New York Times Best Seller Shot Ready for our partners at Penguin Random House, the Known team brought his game-defining philosophy to life—timing an OUTFRONT Media billboard so it aligned with November’s supermoon and made it appear he was literally shooting the moon.
What makes the ‘Shot Ready’ supermoon stunt a landmark?
It transforms timing into the medium. A simple, iconic visual—Steph releasing a shot—meets a celestial moment the whole city can witness. The result is pure OOH logic: big, bold, instantly legible, and built for the camera roll.
How was the alignment executed?
Known combined Squint’s powerful photography with science—consulting an in-house astrophysicist to map the supermoon’s azimuth and elevation, then coordinating with OUTFRONT Media on placement and sightlines. The exact window ensured the moon would rise into Steph’s shooting form, completing the illusion in real time.
Why does this matter beyond sports?
It reframes a book launch as a once-in-a-year spectacle, bridging publishing, culture, and the night sky. By anchoring the message to a natural event, the stunt creates scarcity, urgency, and a reason to share.
How does a timed stunt echo OOH impact?
Like high-impact OOH, time-and-place precision drives frequency and talkability. Aligning creative with a celestial moment turns a billboard into a story engine—earning attention well beyond the frame through social amplification and press.
FAQs about this campaign
What is the Steph Curry ‘Shot Ready’ supermoon activation?
A timed billboard installation where Steph Curry appears to ‘shoot’ the November supermoon, visualizing his book’s core philosophy.
When did it happen?
During November 2025’s supermoon window.
Who collaborated on the execution?
Known led the creative and timing, OUTFRONT Media supplied the billboard, Penguin Random House published ‘Shot Ready,’ with imagery by Squint.
Why is this effective OOH/experiential?
It’s place-based, time-specific, and instantly shareable—uniting spectacle with simple storytelling for high recall.
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