LEGO’s new global campaign with Tom Holland celebrates imagination and the timeless joy of play.
Never Stop Playing Short Film
LEGO introduced its global campaign with the short film Never Stop Playing, starring actor Tom Holland in a playful, music-driven adventure.
Backed by AC/DC’s energy, the production delivers high-octane storytelling that bridges the brand’s legacy with modern pop culture.
Tom Holland’s Transformations
In the film, Holland morphs into multiple roles: a footballer, an eccentric inventor, a young entrepreneur, and even a hidden LEGO minifigure.
Each transformation highlights the infinite potential of imagination, showing that creativity can fuel identity, ambition, and joy at any age.
Building Worlds With LEGO Bricks
From rocket-powered shoes to a phoenix in flight, every scene showcases elements built with LEGO bricks, reinforcing the campaign’s message.
These creations symbolize the power of play to shape dreams, expand horizons, and keep wonder alive in everyday life.
A Family Affair With the Hollands
The story doesn’t only feature Tom—his brothers Sam and Harry Holland also join, reflecting the unifying spirit of shared play.
By emphasizing family bonds, LEGO underscores how play strengthens relationships across generations, making it a shared cultural language.
LEGO House Exhibition in Denmark
As part of the launch, iconic builds from the short will be displayed at LEGO House in Denmark starting September 2025.
Highlights include Holland’s LEGO Botanicals suit and a giant football built from bricks—transforming screen magic into real-world experiences.
@hollandlatam #tomholland #lego #timesquare #nyc ♬ New York New York - Maurizio Petrelli
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