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The Outdoor Media Blog: Tips & Insights for Canada

Discover the Latest Blogs on Outdoor Advertising in Canada

Alien Earth Takes Over Times Square
NEW
08/08/2025
Alien Earth Takes Over Times Square
A 3D alien crashes into Times Square to promote FX's Alien: Earth on Hulu, debuting August 12. A DOOH takeover you can't ignore.
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CetaSnow by Cetaphil: A Billboard Built for Winter
NEW
08/08/2025
CetaSnow by Cetaphil: A Billboard Built for Winter Read More
How Savannah Bananas Are Revolutionizing Baseball
NEW
08/07/2025
How Savannah Bananas Are Revolutionizing Baseball Read More
She’s Back: Wednesday Returns on Netflix
08/07/2025
She’s Back: Wednesday Returns on Netflix Read More
Grüns Giant Gummy Invades New York City
08/06/2025
Grüns Giant Gummy Invades New York City Read More
Greggs and KFC Unite for Iconic Treat
08/06/2025
Greggs and KFC Unite for Iconic Treat Read More
Chappell Roan’s Bold NYC Street Campaign Ignites Buzz
08/05/2025
Chappell Roan’s Bold NYC Street Campaign Ignites Buzz Read More
Warner Bros’ “Weapons” Takes Over Times Square
08/05/2025
Warner Bros’ “Weapons” Takes Over Times Square Read More
Virginia DMV’s 50-Foot Ladder Safety Campaign
08/04/2025
Virginia DMV’s 50-Foot Ladder Safety Campaign Read More
Chanel Inspires with Chance Street Campaign
08/04/2025
Chanel Inspires with Chance Street Campaign Read More
Adidas Takes Over Medellín Metro in Style
08/01/2025
Adidas Takes Over Medellín Metro in Style Read More
Immortal Nights: Comic-Con’s Vampire Hilton Spectacle
08/01/2025
Immortal Nights: Comic-Con’s Vampire Hilton Spectacle Read More
Samuel L. Jackson Supports Seaweed-Powered Wind Farms
07/31/2025
Samuel L. Jackson Supports Seaweed-Powered Wind Farms Read More
Nike’s “Scary Good” Football Spectacle in Seoul
07/31/2025
Nike’s “Scary Good” Football Spectacle in Seoul Read More
Celebrate International Beer Day with Stella Artois
07/30/2025
Celebrate International Beer Day with Stella Artois Read More
JCDecaux Brings Public Art to Utrecht
07/30/2025
JCDecaux Brings Public Art to Utrecht Read More
Cheetos x Netflix: Thing Sparks Cheesy Chaos
07/29/2025
Cheetos x Netflix: Thing Sparks Cheesy Chaos Read More
Maybelline’s Teddy Mascot Transforms London
07/29/2025
Maybelline’s Teddy Mascot Transforms London Read More
Olivia Rodrigo Takes Over Van Buren Street Station in Chicago
07/28/2025
Olivia Rodrigo Takes Over Van Buren Street Station in Chicago Read More
Sprite + Tea Makes a Bold Urban Splash
07/28/2025
Sprite + Tea Makes a Bold Urban Splash Read More

More blogs here

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Mike Garcia      06/07/24     

Bed Head Smashes Conventions with Innovative Ad

Bed Head disrupts hair care advertising by breaking the fourth wall in a new ad campaign, showcasing real-life situations with their versatile products

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Mike Garcia      06/06/24     

Citroën Campaign Brings Comfort to Bloom Festival

Citroën returns to Bord Bia Bloom as the official motoring partner, showcasing a playful OOH campaign highlighting their focus on comfort with

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Mike Garcia      06/03/24     

Winter's Guinness

Discover how Guinness became the go-to winter brew...

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Mike Garcia      06/03/24     

Tesco's Laser Labels Revolutionize Avocado

Tesco adopts laser labeling on avocados, eliminating ...

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Mike Garcia      05/31/24     

Coca-Cola's Sales Soar with

Discover how Coca-Cola's strategic partnership with foodpanda revolutionized sales...

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Mike Garcia      05/28/24     

Timex X Adsum MK1/OOH

Do you ever feel overwhelmed by the constant barrage of notifications, the incessant blinking lights, and the ...

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Mike Garcia      05/28/24     

McCafe's Rise and Shine: Golden Mornings Campaign

When it comes to jumpstarting your day, nothing beats the golden moments...

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Mike Garcia      05/23/24     

Shanghai's Snowy Street: The North Face's Takeover

Experience the exhilarating fusion of snow, skateboarding, and...

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Mike Garcia      05/22/24     

Unveiling Caitlin: Gatorade's Ode to a Rising Star

Explore how Gatorade's debut commercial for Caitlin Clark illuminates her...

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Mike Garcia      05/20/24     

Oatly’s Authentic Approach to Purposeful Branding

emphasizing that true purpose can't be strategized but must...

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Mike Garcia      05/17/24     

Exploring Audible's 'Laugh Through It' Campaign

Dive into Audible's 'Laugh Through It' campaign, a comedic journey...

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Mike Garcia      05/16/24     

Blackpool Transformed: Alzheimer's Society's Bold Campaign

Jlzheimer’s Society takes over Blackpool with a hyper-local campaign

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Mike Garcia      05/15/24     

60 Years of Habitat: Design Evolution Celebrated

Join the celebration as Habitat marks 60 years of design innovation with ...

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Mike Garcia      05/14/24     

Homebase Launches Innovative Directional Gardening Billboard Campaign

Homebase's new campaign features billboards tailored for north or south-facing gardens...

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Mike Garcia      05/14/24     

WeRoad Showcases Bucket List Trips in Manchester

The innovative travel brand, WeRoad, known for uniting solo travelers, has recently launched an awe-inspiring outdoor advertising campaign

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Mike Garcia      05/10/24     

Embrace the URjj: Frijj's Tempting Campaign Unveiled

Frijj's enticing campaign urges you to embrace temptation with their irresistible milkshakes. Dare to indulge in the URjj experience!

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Mike Garcia      05/08/24     

Tinder's Inclusive Revolution: Love and Empowerment Unleashed

Tinder's Melissa Hobley reveals at The Drum Live in NYC how the app champions LGBTQ+ rights, with features like Traveler Alert for user safety.

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Mike Garcia      05/08/24     

Decoding Impact: Crafting Unforgettable OOH Campaigns Today

Unlock the secrets to impactful OOH campaigns with insights from industry leaders. Explore creativity, strategy, and consumer engagement.

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Mike Garcia      05/07/24     

Summer Sojourn: Out-of-Home Marketing's Reign

Explore the summer surge in out-of-home marketing, seizing moments of connection amidst real-world adventures and vibrant experiences.

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Mike Garcia      05/03/24     

Linking Growth: DOOH's Martech Evolution Story

Discover how Vistar Media's cohesive martech solution is revolutionizing DOOH, linking growth and unlocking the power of programmatic buying.

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Mike Garcia      05/02/24     

Digital Out-of-Home: Revolutionizing Advertising Landscape

Discover how digital out-of-home advertising is reshaping urban landscapes, captivating audiences, and revolutionizing marketing strategies.

Read More


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