Alzheimer’s Society takes over Blackpool with a hyper-local campaign, highlighting dementia's hidden impact through 75 unique ads across 120 sites for Dementia Action Week. In a remarkable initiative for Dementia Action Week, Alzheimer’s Society has launched the UK’s largest hyper-local out-of-home (OOH) campaign, transforming the entire town of Blackpool. This ambitious project, executed by New Commercial Arts, features 75 unique contextual advertisements spread across 120 poster sites, all designed to highlight the often-overlooked impact of dementia on communities. Real Conversations and Local Insights The campaign, inspired by real conversations with those affected by dementia, displays poignant quotes that bring attention to the disease's toll on daily life. These quotes, based on local insights, reference Blackpool’s historic sites, former amenities, and local legends, illustrating symptoms like memory loss and confusion in familiar places. Emphasizing the Importance of Awareness Alzheimer’s Society’s Alex Hyde Smith emphasizes the campaign’s importance: “With 1 in 3 people with dementia undiagnosed, it’s vital that we bring this devastating disease and its far-reaching impacts out of the shadows. The unique, contextual nature of the creative exposes the true reality for those living with dementia and their carers, highlighting how at Alzheimer’s Society, we strive to create a future where dementia no longer devastates lives.” Making the Message Unmissable The campaign’s scale and personal touch aim to make the message unavoidable. David Golding, Chief Strategy Officer at New Commercial Arts, notes, “This hyper-local campaign captures the hidden reality of dementia and its devastating impact. Taking over an entire town makes our message unmissable during Dementia Action Week.” Blackpool as the Ideal Location Blackpool, with its diverse array of outdoor media sites, was chosen as the perfect location for this extensive campaign. Marcus Orme, CEO of Medialab, explains, “Blackpool was the perfect fit for the campaign, with a range of strong outdoor media sites which can be coordinated together to convey the pervasive impact of dementia, and a rich history and wealth of local landmarks for creative work to build on. In partnership with outdoor media owners, we were able to deliver a town domination for Dementia Action Week by running across all digital inventory to achieve full share of voice alongside large format and transport sites.” Raising Awareness and Encouraging Conversations Through this comprehensive campaign, Alzheimer’s Society aims to shed light on the profound impact of dementia, encouraging conversations and raising awareness about a disease that affects millions of lives across the country. Discover BMOutdoor: Billboard Advertising in US and Canada! Why choose BMOutdoor for your outdoor advertising? Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time. Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience. Affordable for all: We offer options that fit all budgets and types of businesses. Sales team at your service: Our passionate sales team is ready to help you achieve your goals. Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels. POSTER ADVERTISING Wall Murals BUS ADVERTISINGR SUBWAY ADVERTISING Train advertising AIRPORT ADVERTISING Stadium and Arena Advertising TRANSIT SHELTER ADVERTISING BUS BENCH KIOSK ADVERTISING BIKE SHARING ADVERTISING COLUMN ADVERTISING Superboards DIGITAL BRANDSCAPE DIGITAL POSTER Digital Walls Transit Network Ads Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign #Advertisinginaviation #Outdooradvertising #bmoutdoor #Outdoorbillboards Let's Begin Name: Last Name: Start Date: Location or Zip Code: Province: Ontario Quebec Nova Scotia New Brunswick Manitoba British Columbia Prince Edward Island Saskatchewan Alberta Newfoundland and Labrador City: Media: Billboard Poster Junior Poster Wall Digital Billlboard Transit Shelter Digital Poster Wallscape Benches Airport Bus Digital Transit Digital Wallscape LED Boat Kiosk LED Trucks Urban Panels Subway Mural Bike Share Phone: E-mail: Company: Budget: Temporality: <2-4 months 5-6 months +6 months Comments: Have any comments or questions? Let us know below: By clicking "Send Message" you agree to our Terms and Conditions, and our Privacy Policy. send message Transit Ads Billboards Digital Billboards Superboards Poster Ads Place-Based Ads Street Level Ads Transit Vehicle Ads Reset 2007 - 2024 © BM Outdoor Media. All Rights Reserved. You may also view our Privacy Policy.
Alzheimer’s Society takes over Blackpool with a hyper-local campaign, highlighting dementia's hidden impact through 75 unique ads across 120 sites for Dementia Action Week.
In a remarkable initiative for Dementia Action Week, Alzheimer’s Society has launched the UK’s largest hyper-local out-of-home (OOH) campaign, transforming the entire town of Blackpool. This ambitious project, executed by New Commercial Arts, features 75 unique contextual advertisements spread across 120 poster sites, all designed to highlight the often-overlooked impact of dementia on communities.
The campaign, inspired by real conversations with those affected by dementia, displays poignant quotes that bring attention to the disease's toll on daily life. These quotes, based on local insights, reference Blackpool’s historic sites, former amenities, and local legends, illustrating symptoms like memory loss and confusion in familiar places.
Alzheimer’s Society’s Alex Hyde Smith emphasizes the campaign’s importance: “With 1 in 3 people with dementia undiagnosed, it’s vital that we bring this devastating disease and its far-reaching impacts out of the shadows. The unique, contextual nature of the creative exposes the true reality for those living with dementia and their carers, highlighting how at Alzheimer’s Society, we strive to create a future where dementia no longer devastates lives.”
The campaign’s scale and personal touch aim to make the message unavoidable. David Golding, Chief Strategy Officer at New Commercial Arts, notes, “This hyper-local campaign captures the hidden reality of dementia and its devastating impact. Taking over an entire town makes our message unmissable during Dementia Action Week.”
Blackpool, with its diverse array of outdoor media sites, was chosen as the perfect location for this extensive campaign. Marcus Orme, CEO of Medialab, explains, “Blackpool was the perfect fit for the campaign, with a range of strong outdoor media sites which can be coordinated together to convey the pervasive impact of dementia, and a rich history and wealth of local landmarks for creative work to build on. In partnership with outdoor media owners, we were able to deliver a town domination for Dementia Action Week by running across all digital inventory to achieve full share of voice alongside large format and transport sites.”
Through this comprehensive campaign, Alzheimer’s Society aims to shed light on the profound impact of dementia, encouraging conversations and raising awareness about a disease that affects millions of lives across the country.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Have any comments or questions? Let us know below:
By clicking "Send Message" you agree to our Terms and Conditions, and our Privacy Policy.
2007 - 2024 © BM Outdoor Media. All Rights Reserved. You may also view our Privacy Policy.