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The Outdoor Media Blog: Tips & Insights for Canada

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Discover the Latest Blogs on Outdoor Advertising in Canada

Can Running Campaigns Move Beyond Performance Metrics to Emotional Meaning?
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Can Running Campaigns Move Beyond Performance Metrics to Emotional Meaning?

Apr 17, 2026
ASICS launches a European OOH campaign celebrating the micro moments of running, shifting focus from performance to mindset.
Why Are Brands Using AI to Hijack Coachella Billboards Without Being There?
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Why Are Brands Using AI to Hijack Coachella Billboards Without Being There?

Apr 17, 2026
Brands are creating AI-generated billboard concepts to tap into Coachella’s cultural moment, turning speculative OOH into viral social content.
What If Coca-Cola Didn’t Need a Logo to Be Recognized?
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What If Coca-Cola Didn’t Need a Logo to Be Recognized?

Apr 16, 2026
A conceptual OOH revival of Coca-Cola’s iconic “BRRRR” asset explores how minimalism and memory can outperform branding in modern advertising.
What If the Smartest Tech Move Right Now Is to Downgrade?
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What If the Smartest Tech Move Right Now Is to Downgrade?

Apr 16, 2026
Back Market’s “Downgrade Now” campaign challenges upgrade culture through OOH and integrated media, positioning refurbished tech as a human alternative.
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Mike Garcia      04/24/24     

Canada's Hollywood Takeover: Made Better Campaign Triumphs

Canada's film talent shines in Hollywood billboards. 'Politely Kicking -ss. (Sorry.)' MADE Better campaign celebrates success with fun and flair!

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Mike Garcia      04/19/24     

Embrace the Mess: Cheetos' 'Other Hand' Celebration

Join Cheetos' 'Other Hand' celebration, embracing the mess and hilarity of snacking with unconventional flair! Dare to go cheesy!

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Mike Garcia      04/18/24     

Astral Renews Exclusive Ad Partnership with STM

Astral renews exclusive ad partnership with STM, enhancing Montreal's transit advertising landscape with.

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Mike Garcia      04/17/24     

Magnum Unveils UK’s Largest 3D OOH Campaig

Indulge in Magnum's groundbreaking 3D OOH campaign, showcasing new flavors Euphoria and Chill across...

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Mike Garcia      04/16/24     

Dove's Real Beauty

Dove's Campaign for Real Beauty redefined marketing, celebrating diversity for 20 years, inspiring cultural

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Mike Garcia      04/15/24     

Vatika Naturals:

Dive into how Vatika Naturals empowered multi-ethnic women globally

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Mike Garcia      04/15/24     

Out of Home Media: Shelter in Politics

Discover why out of home media is the perfect refuge amidst the political..

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Mike Garcia      04/12/24     

Brands Shine with OOH Innovations

Discover how brands elevate summer advertising with innovative out-of-home campaigns, reaching audiences..

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Mike Garcia      04/12/24     

Bombas' OOH Campaign

Bombas returns with a mission-driven OOH campaign, sparking conversations about homelessness in NYC.

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Mike Garcia      04/11/24     

The Era of 'Fake Ads'

Exploring the impact and ethics of 'fake ads' in modern advertising: innovation or deception? Join the debate.

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Mike Garcia      04/10/24     

Programmatic DOOH Solutions

Discover strategies to tackle price parity challenges in programmatic DOOH.

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Mike Garcia      04/09/24     

Beyoncé's Digital Marketing Triumph

Beyoncé's groundbreaking campaign blends TikTok, digital billboards

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Mike Garcia      04/09/24     

Unlocking DOOH Potential

Discover how Vistar Media's end-to-end solution revolutionizes DOOH advertising

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Mike Garcia      04/04/24     

Programmatic DOOH's Evolution

Discover how programmatic DOOH has evolved recently, unlocking insights into...

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Mike Garcia      04/03/24     

Zenon's Digital Campaign

Discover Zenon's digital campaign: where ancient Greek mythology intertwines with modern technology for an unforgettable dining experience.

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Mike Garcia      04/02/24     

Beyond Screens, Touching Hearts

Explore the timeless impact of real-world advertising and its unmatched ability to captivate hearts in an increasingly digital age.

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Mike Garcia      04/02/24     

Fashion Takes Over Billboards

Experience Jil Sander's FW22 campaign as fashion dominates cityscapes worldwide, redefining urban landscapes with larger-than-life style.

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Mike Garcia      04/01/24     

Crowdsourcing Fun for Fitnes

Discover Gymbox's witty London ads, crowdsourced for fun! Join the fitness laughter as Londoners craft hilarious gym billboard lines.

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Mike Garcia      04/01/24     

AHF's Just Use It: OBIE Award Triumph

AHF's "Just Use It" ad campaign earns OBIE Award finalist spot, defying norms and promoting safer practices with creativity.

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