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The Outdoor Media Blog: Tips & Insights for Canada

Discover the Latest Blogs on Outdoor Advertising in Canada

Pepsi Max’s OOH Strategy Turns Heads Everywhere
NEW
07/21/25
Pepsi Max’s OOH Strategy Turns Heads Everywhere
Pepsi Max turns heads at Westfield’s Pump Station with a bold “zero sugar, full flavor” OOH campaign. Discover how PepsiCo powers visibility.
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Häagen-Dazs Devours Expectations With Minimalist Billboards
NEW
07/21/25
Häagen-Dazs Devours Expectations With Minimalist Billboards Read More
YSL Beauty Brings Love Game to Life
NEW
07/18/2025
YSL Beauty Brings Love Game to Life Read More
Schweppes Brings Sparkle to Oslo’s Summer
07/18/2025
Schweppes Brings Sparkle to Oslo’s Summer Read More
AirPack by Bravest Studios: Streetwear Reimagined
07/17/25
AirPack by Bravest Studios: Streetwear Reimagined Read More
Lululemon Takes Over NYC with Vibrant Mural
07/17/25
Lululemon Takes Over NYC with Vibrant Mural Read More
UNO Levels Up: The Social Club Experience at Palms Casino
07/16/25
UNO Levels Up: The Social Club Experience at Palms Casino Read More
Uber Eats Launches Giant Sandwich Studio Pop-Up
07/16/25
Uber Eats Launches Giant Sandwich Studio Pop-Up Read More
“I Know What You Did Last Summer” Hits Oslo: A Sinister OOH Twist
07/15/25
“I Know What You Did Last Summer” Hits Oslo: A Sinister OOH Twist Read More
Comic-Con 2025 Goes Live in San Diego
07/15/25
Comic-Con 2025 Goes Live in San Diego Read More
Absolut and Tomorrowland Light Up Antwerp Station
07/14/25
Absolut and Tomorrowland Light Up Antwerp Station Read More
A Superhero-Sized Thank You to the Fantastic Four
07/14/25
A Superhero-Sized Thank You to the Fantastic Four Read More
Justin Bieber Dominates Cambridge with SWAG Billboard
07/11/25
Justin Bieber Dominates Cambridge with SWAG Billboard Read More
Apple Turns Heads in NYC with iPhone 16 Pro Billboard
07/11/25
Apple Turns Heads in NYC with iPhone 16 Pro Billboard Read More
Bottega Veneta Brings Fashion to the Streets with Powerful Mural
07/10/25
Bottega Veneta Brings Fashion to the Streets with Powerful Mural Read More
McDonald’s Embraces Old Western Style at Calgary Stampede
07/10/25
McDonald’s Embraces Old Western Style at Calgary Stampede Read More
Alexa Ads Reimagined: A Guerrilla Campaign Highlights Corporate Tax Injustice
07/09/25
Alexa Ads Reimagined: A Guerrilla Campaign Highlights Corporate Tax Injustice Read More
Chanel Delivers a Dazzling Interactive Bus Shelter in Chicago
07/09/25
Chanel Delivers a Dazzling Interactive Bus Shelter in Chicago Read More
Champion Lands in Shanghai with Flying Wings
07/08/25
Champion Lands in Shanghai with Flying Wings Read More
M&M’s Goes Big with OOH in Paris
07/08/25
M&M’s Goes Big with OOH in Paris Read More

More blogs here

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Mike Garcia      04/24/24     

Canada's Hollywood Takeover: Made Better Campaign Triumphs

Canada's film talent shines in Hollywood billboards. 'Politely Kicking -ss. (Sorry.)' MADE Better campaign celebrates success with fun and flair!

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Mike Garcia      04/19/24     

Embrace the Mess: Cheetos' 'Other Hand' Celebration

Join Cheetos' 'Other Hand' celebration, embracing the mess and hilarity of snacking with unconventional flair! Dare to go cheesy!

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Mike Garcia      04/18/24     

Astral Renews Exclusive Ad Partnership with STM

Astral renews exclusive ad partnership with STM, enhancing Montreal's transit advertising landscape with.

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Mike Garcia      04/17/24     

Magnum Unveils UK’s Largest 3D OOH Campaig

Indulge in Magnum's groundbreaking 3D OOH campaign, showcasing new flavors Euphoria and Chill across...

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Mike Garcia      04/16/24     

Dove's Real Beauty

Dove's Campaign for Real Beauty redefined marketing, celebrating diversity for 20 years, inspiring cultural

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Mike Garcia      04/15/24     

Vatika Naturals:

Dive into how Vatika Naturals empowered multi-ethnic women globally

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Mike Garcia      04/15/24     

Out of Home Media: Shelter in Politics

Discover why out of home media is the perfect refuge amidst the political..

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Mike Garcia      04/12/24     

Brands Shine with OOH Innovations

Discover how brands elevate summer advertising with innovative out-of-home campaigns, reaching audiences..

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Mike Garcia      04/12/24     

Bombas' OOH Campaign

Bombas returns with a mission-driven OOH campaign, sparking conversations about homelessness in NYC.

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Mike Garcia      04/11/24     

The Era of 'Fake Ads'

Exploring the impact and ethics of 'fake ads' in modern advertising: innovation or deception? Join the debate.

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Mike Garcia      04/10/24     

Programmatic DOOH Solutions

Discover strategies to tackle price parity challenges in programmatic DOOH.

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Mike Garcia      04/09/24     

Beyoncé's Digital Marketing Triumph

Beyoncé's groundbreaking campaign blends TikTok, digital billboards

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Mike Garcia      04/09/24     

Unlocking DOOH Potential

Discover how Vistar Media's end-to-end solution revolutionizes DOOH advertising

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Mike Garcia      04/04/24     

Programmatic DOOH's Evolution

Discover how programmatic DOOH has evolved recently, unlocking insights into...

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Mike Garcia      04/03/24     

Zenon's Digital Campaign

Discover Zenon's digital campaign: where ancient Greek mythology intertwines with modern technology for an unforgettable dining experience.

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Mike Garcia      04/02/24     

Beyond Screens, Touching Hearts

Explore the timeless impact of real-world advertising and its unmatched ability to captivate hearts in an increasingly digital age.

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Mike Garcia      04/02/24     

Fashion Takes Over Billboards

Experience Jil Sander's FW22 campaign as fashion dominates cityscapes worldwide, redefining urban landscapes with larger-than-life style.

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Mike Garcia      04/01/24     

Crowdsourcing Fun for Fitnes

Discover Gymbox's witty London ads, crowdsourced for fun! Join the fitness laughter as Londoners craft hilarious gym billboard lines.

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Mike Garcia      04/01/24     

AHF's Just Use It: OBIE Award Triumph

AHF's "Just Use It" ad campaign earns OBIE Award finalist spot, defying norms and promoting safer practices with creativity.

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