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The Outdoor Media Blog: Tips & Insights for Canada

Discover the Latest Blogs on Outdoor Advertising in Canada

Sarku Japan’s AI-Led Sushi Campaign Sparks Debate in Colombia
NEW

Sarku Japan’s AI-Led Sushi Campaign Sparks Debate in Colombia

Dec 26, 2025
Sarku Japan launched ‘Dale gusto al japonés que hay en ti’ in Colombia using AI-generated visuals to link sushi enjoyment with cultural emotion—prompting discussion around metaphor, identity.
Friends: The Experience Shines Across Digital Networks
NEW

Friends: The Experience Shines Across Digital Networks

Dec 26, 2025
Friends: The Experience is running across MTWN and Chelsea Market digital networks—bringing one of TV’s most iconic shows to life and driving ticket demand with high-impact DOOH.
Duolingo Sparks Buzz by Taking Over Closed Hooters Sites
NEW

Duolingo Sparks Buzz by Taking Over Closed Hooters Sites

Dec 23, 2025
Duolingo ignited digital conversation by covering abandoned Hooters locations across the U.S. with ‘coming soon’ OOH—fueling speculation, memes, and guerrilla marketing buzz.
Varo Bank Proves OOH Performance in 2025
NEW

Varo Bank Proves OOH Performance in 2025

Dec 23, 2025
In 2025, Varo Bank leverages hyper-local OOH advertising to drive measurable lifts in web traffic, app downloads, and consumer intent across key U.S. markets.
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Mike Garcia      04/24/24     

Canada's Hollywood Takeover: Made Better Campaign Triumphs

Canada's film talent shines in Hollywood billboards. 'Politely Kicking -ss. (Sorry.)' MADE Better campaign celebrates success with fun and flair!

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Mike Garcia      04/19/24     

Embrace the Mess: Cheetos' 'Other Hand' Celebration

Join Cheetos' 'Other Hand' celebration, embracing the mess and hilarity of snacking with unconventional flair! Dare to go cheesy!

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Mike Garcia      04/18/24     

Astral Renews Exclusive Ad Partnership with STM

Astral renews exclusive ad partnership with STM, enhancing Montreal's transit advertising landscape with.

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Mike Garcia      04/17/24     

Magnum Unveils UK’s Largest 3D OOH Campaig

Indulge in Magnum's groundbreaking 3D OOH campaign, showcasing new flavors Euphoria and Chill across...

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Mike Garcia      04/16/24     

Dove's Real Beauty

Dove's Campaign for Real Beauty redefined marketing, celebrating diversity for 20 years, inspiring cultural

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Mike Garcia      04/15/24     

Vatika Naturals:

Dive into how Vatika Naturals empowered multi-ethnic women globally

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Mike Garcia      04/15/24     

Out of Home Media: Shelter in Politics

Discover why out of home media is the perfect refuge amidst the political..

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Mike Garcia      04/12/24     

Brands Shine with OOH Innovations

Discover how brands elevate summer advertising with innovative out-of-home campaigns, reaching audiences..

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Mike Garcia      04/12/24     

Bombas' OOH Campaign

Bombas returns with a mission-driven OOH campaign, sparking conversations about homelessness in NYC.

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Mike Garcia      04/11/24     

The Era of 'Fake Ads'

Exploring the impact and ethics of 'fake ads' in modern advertising: innovation or deception? Join the debate.

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Mike Garcia      04/10/24     

Programmatic DOOH Solutions

Discover strategies to tackle price parity challenges in programmatic DOOH.

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Mike Garcia      04/09/24     

Beyoncé's Digital Marketing Triumph

Beyoncé's groundbreaking campaign blends TikTok, digital billboards

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Mike Garcia      04/09/24     

Unlocking DOOH Potential

Discover how Vistar Media's end-to-end solution revolutionizes DOOH advertising

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Mike Garcia      04/04/24     

Programmatic DOOH's Evolution

Discover how programmatic DOOH has evolved recently, unlocking insights into...

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Mike Garcia      04/03/24     

Zenon's Digital Campaign

Discover Zenon's digital campaign: where ancient Greek mythology intertwines with modern technology for an unforgettable dining experience.

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Mike Garcia      04/02/24     

Beyond Screens, Touching Hearts

Explore the timeless impact of real-world advertising and its unmatched ability to captivate hearts in an increasingly digital age.

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Mike Garcia      04/02/24     

Fashion Takes Over Billboards

Experience Jil Sander's FW22 campaign as fashion dominates cityscapes worldwide, redefining urban landscapes with larger-than-life style.

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Mike Garcia      04/01/24     

Crowdsourcing Fun for Fitnes

Discover Gymbox's witty London ads, crowdsourced for fun! Join the fitness laughter as Londoners craft hilarious gym billboard lines.

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Mike Garcia      04/01/24     

AHF's Just Use It: OBIE Award Triumph

AHF's "Just Use It" ad campaign earns OBIE Award finalist spot, defying norms and promoting safer practices with creativity.

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