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Out of Home Media: Shelter in Politics
Discover why out of home media is the perfect refuge amidst the political storm, offering flexibility, relevance, and impact for your campaign.
As the 2024 presidential race gains momentum, the surge in political advertising expenditure is prompting both brand marketers and political strategists to rethink their media strategies. Amidst this escalating storm of political messaging, Bob McCuin, Executive Vice President and Chief Revenue Officer at Clear Channel Outdoor, suggests that out of home (OOH) media could provide the shelter campaigns need. Here’s why.
The 2024 Presidential Stage is Set
With the stage set for the 2024 presidential election, it's imperative for both brand marketers and political campaign strategists to brace themselves. The impending storm of political advertising on TV demands strategic foresight from media buyers across the board.
Recent reports suggest a substantial increase in US political advertising spend, expected to jump by nearly a third compared to the previous presidential election year. Once again, TV media is set to claim the lion's share of these dollars. As political ads saturate the airwaves, media planners must explore alternative channels to ensure their fall campaigns effectively reach their intended audience. In this landscape, OOH media, especially digital billboards, emerges as a beacon of opportunity, offering flexibility, contextual relevance, and a sanctuary from the political ad deluge.
The TV Ad Onslaught: A Call to Plan Ahead
Political advertising spend is projected to rise significantly, with traditional media, predominantly TV, accounting for a substantial portion. However, the battleground is shifting, leaving media buyers grappling with how to make their brand messages stand out amidst the political noise.
For brands, the congestion of TV ads during political season poses a challenge. Federal laws governing radio and TV station operations mean that brand ads may get sidelined or bumped out of rotation to accommodate political ads. The saturation is evident, with political advertising accounting for a significant percentage of local TV ads in battleground states during previous election seasons.
To avoid being lost in the TV ad congestion, brands can integrate OOH media into their third and fourth quarter ad strategies. Billboards offer a platform for brands to craft compelling narratives in a clutter-free and brand-safe environment, away from potentially divisive political or editorial content.
Flexibility in the Face of Chaos: Seizing Contextual Moments
OOH media holds a key advantage in its flexibility to adapt to real-time events and cultural shifts. Through digital billboards, brands can swiftly respond to the evolving political landscape, capitalizing on seasonal opportunities and current affairs.
By being nimble and reactive, brands can position themselves within ongoing conversations, enhancing brand affinity amidst the political noise. Digital billboards enable immediate engagement, fostering authenticity that resonates with audiences.
Political Media Buyers: Pivoting to OOH for Targeted and Impactful Campaigns
Political media buyers must acknowledge viewer fatigue and the diminishing returns of traditional TV advertising. The aggressive nature of political attack ads can lead to audience disengagement, prompting a strategic shift towards more cost-effective and flexible platforms like OOH media.
Surveys indicate that OOH ads are effective in reaching, informing, and influencing voters. Moreover, OOH media offers a level of trust and accuracy in political messaging, resonating with audiences in an increasingly noisy landscape.
Battleground States: A Real Factor in the OOH Equation
For media buyers operating in battleground states, strategic planning and alternative advertising channels are essential. The saturation of political ads amplifies the challenge of breaking through the clutter, making OOH media a crucial tool for carving out space in the hearts and minds of the audience.
As the political storm intensifies on TV, media buyers must look to alternative channels that provide respite and opportunity. OOH media, particularly digital billboards, offers the flexibility and contextual relevance needed to thrive amidst the chaos. By planning ahead and embracing the agility of OOH, media buyers can ensure their fall campaigns weather the storm and emerge victorious.
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- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Frequently Asked Questions About Advertising in Poitics
Q: How much does outdoor advertising cost in Poitics?
A: The cost of outdoor advertising in Poitics starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Poitics?
A: Purchasing outdoor advertising in Poitics is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Poitics?
A: Billboard advertising costs in Poitics vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Poitics?
A: Outdoor advertising in Poitics offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Poitics?
A: BM Outdoor Media provides premium outdoor advertising locations in Poitics's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Poitics?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Poitics for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Poitics?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Poitics starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Poitics?
A: BM Outdoor Media offers multiple formats in Poitics: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Poitics?
A: BM Outdoor Media's process in Poitics includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Poitics?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Poitics. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Poitics?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Poitics? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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