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Magnum Unveils UK’s Largest 3D OOH Campaig
Indulge in Magnum's groundbreaking 3D OOH campaign, showcasing new flavors Euphoria and Chill across iconic UK locations. Taste innovation today!
Introduction: Elevating Advertising to New Heights
Magnum, the renowned ice cream brand synonymous with indulgence and luxury, has recently made waves in the advertising world with its grandest campaign yet. In celebration of its latest flavor innovations, Euphoria and Chill, Magnum has launched an unprecedented 3D out-of-home (OOH) campaign across the United Kingdom.
The Pleasure Express: A Journey Through Innovation
Spanning 324 locations, including iconic spots like London’s Piccadilly Lights, Birmingham’s New Street, and Manchester’s Printworks, this campaign is set to captivate audiences like never before. Teaming up with the creative minds at MullenLowe, Magnum aims to blur the lines between the physical and digital realms, offering consumers an immersive experience into their tantalizing new flavors.
Embracing New Flavors: Euphoria Pink Lemonade and Chill Blueberry Cookie
Dubbed the Pleasure Express, this 3D OOH extravaganza serves as the centerpiece of Magnum’s summer campaign, heralding the arrival of two exciting new flavors: Euphoria Pink Lemonade and Chill Blueberry Cookie. Pleasure Seekers are invited to embark on a journey of taste and exploration, where they can choose which world to indulge in and savor Magnum’s latest creations.
A Testament to Innovation: Magnum’s Vision for the Future
Daniel Lythgo, Magnum UK Brand Manager, expressed his enthusiasm for the campaign, stating, “We are beyond excited to finally share this campaign, a first for Magnum and utilizing immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.”
Pushing Boundaries: Breaking the Mold of Traditional Advertising
Jessica Rodgers, DOOH Executive Producer, highlighted the groundbreaking techniques employed in the campaign, remarking, “Anamorphic techniques give a new narrative and volume to a creative that extends the reality past the 4th wall. This new extension of storytelling adds a layer of exploration for a more compelling visual experience. This creative lends itself well to the format of 3D DOOH for the vibrance, opulence and recognition that Magnum signifies.”
Conclusion: Redefining Possibilities in Advertising
By pushing the boundaries of traditional advertising and embracing innovative technical portrayals, Magnum has not only solidified its position as a brand of distinction but has also set a new standard for engaging storytelling in the digital age.
As consumers traverse the bustling streets of the UK, they are invited to immerse themselves in the world of Magnum, where pleasure knows no bounds and indulgence reigns supreme. With the unveiling of this groundbreaking campaign, Magnum continues to tantalize the senses and redefine the possibilities of advertising in the 21st century.
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