z Magnum Unveils UK’s Largest 3D OOH Campaig

Magnum Unveils UK’s Largest 3D OOH Campaig

How to maximize the efficiency of LED screens (DOOH)

Indulge in Magnum's groundbreaking 3D OOH campaign, showcasing new flavors Euphoria and Chill across iconic UK locations. Taste innovation today!

 

Introduction: Elevating Advertising to New Heights

Magnum, the renowned ice cream brand synonymous with indulgence and luxury, has recently made waves in the advertising world with its grandest campaign yet. In celebration of its latest flavor innovations, Euphoria and Chill, Magnum has launched an unprecedented 3D out-of-home (OOH) campaign across the United Kingdom.

The Pleasure Express: A Journey Through Innovation

Spanning 324 locations, including iconic spots like London’s Piccadilly Lights, Birmingham’s New Street, and Manchester’s Printworks, this campaign is set to captivate audiences like never before. Teaming up with the creative minds at MullenLowe, Magnum aims to blur the lines between the physical and digital realms, offering consumers an immersive experience into their tantalizing new flavors.

Embracing New Flavors: Euphoria Pink Lemonade and Chill Blueberry Cookie

Dubbed the Pleasure Express, this 3D OOH extravaganza serves as the centerpiece of Magnum’s summer campaign, heralding the arrival of two exciting new flavors: Euphoria Pink Lemonade and Chill Blueberry Cookie. Pleasure Seekers are invited to embark on a journey of taste and exploration, where they can choose which world to indulge in and savor Magnum’s latest creations.

A Testament to Innovation: Magnum’s Vision for the Future

Daniel Lythgo, Magnum UK Brand Manager, expressed his enthusiasm for the campaign, stating, “We are beyond excited to finally share this campaign, a first for Magnum and utilizing immersive 3D creative at record scale in the UK. 3D OOH felt like a brilliant fit with our latest campaign, designed to immerse consumers in the fanatical world of our latest innovations – Euphoria and Chill.”

Pushing Boundaries: Breaking the Mold of Traditional Advertising

Jessica Rodgers, DOOH Executive Producer, highlighted the groundbreaking techniques employed in the campaign, remarking, “Anamorphic techniques give a new narrative and volume to a creative that extends the reality past the 4th wall. This new extension of storytelling adds a layer of exploration for a more compelling visual experience. This creative lends itself well to the format of 3D DOOH for the vibrance, opulence and recognition that Magnum signifies.”

Conclusion: Redefining Possibilities in Advertising

By pushing the boundaries of traditional advertising and embracing innovative technical portrayals, Magnum has not only solidified its position as a brand of distinction but has also set a new standard for engaging storytelling in the digital age.

As consumers traverse the bustling streets of the UK, they are invited to immerse themselves in the world of Magnum, where pleasure knows no bounds and indulgence reigns supreme. With the unveiling of this groundbreaking campaign, Magnum continues to tantalize the senses and redefine the possibilities of advertising in the 21st century.

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  • Frequently Asked Questions About Advertising in Magnum

    Q: How much does outdoor advertising cost in Magnum?

    A: The cost of outdoor advertising in Magnum starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.

    Q: How can I buy outdoor advertising space in Magnum?

    A: Purchasing outdoor advertising in Magnum is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.

    Q: How much is a billboard ad in Magnum?

    A: Billboard advertising costs in Magnum vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.

    Q: What are the benefits of outdoor advertising in Magnum?

    A: Outdoor advertising in Magnum offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.

    Q: Where can I find the best outdoor advertising locations in Magnum?

    A: BM Outdoor Media provides premium outdoor advertising locations in Magnum's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.

    Q: How long should I run an outdoor advertising campaign in Magnum?

    A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Magnum for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.

    Q: Does BM Outdoor Media offer digital billboards in Magnum?

    A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Magnum starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.

    Q: What outdoor advertising options are available in Magnum?

    A: BM Outdoor Media offers multiple formats in Magnum: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.

    Q: What is the process for launching an outdoor advertising campaign in Magnum?

    A: BM Outdoor Media's process in Magnum includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.

    Q: How can I measure the success of my outdoor advertising campaign in Magnum?

    A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Magnum. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.

    Q: Can BM Outdoor Media target specific demographics in Magnum?

    A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.

    Ready to elevate your brand in Magnum? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.

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