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AHF's Just Use It: OBIE Award Triumph
AHF's "Just Use It" ad campaign earns OBIE Award finalist spot, defying norms and promoting safer practices with creativity.
Recognition and Resilience: The Journey of AHF's Just Use It Campaign
The power of creativity and advocacy collided in AIDS Healthcare Foundation's (AHF) latest triumph as their "Just Use It" ad campaign secured its place as a finalist for the prestigious 2024 OBIE Awards. This innovative campaign, featuring a condom-clad banana accompanied by the bold slogan "Just Use It" and the URL useacondom.com, has not only caught the eye but also the commendation of the advertising world, earning recognition in the Public Service and Nonprofits category.
Overcoming Obstacles: Defying Rejection and Finding Support
For more than 80 years, the OBIE Awards have celebrated excellence in out-of-home advertising, and AHF's Just Use It campaign stands as a testament to the power of impactful messaging in public health awareness. Despite facing initial rejection from major billboard companies due to its unconventional imagery, the campaign persevered, finding support from independent agencies and the press alike.
AHF: Leading the Charge in Global Health Advocacy
AHF, the world's largest HIV/AIDS nonprofit organization, has been at the forefront of providing cutting-edge medicine and advocacy to individuals globally, regardless of their ability to pay. With over 1.9 million patients across 46 countries, AHF's commitment to combatting the HIV/AIDS epidemic remains unwavering.
Expanding Reach: From Local Origins to National Impact
The journey of the Just Use It campaign began in August 2023, debuting in six central Los Angeles locations with a mission to promote condom use and foster safer sexual practices. Through strategic partnerships and increased media attention, the campaign's reach expanded across the United States, amplifying its impact and importance.
Gratitude and Determination: AHF's Response to Recognition
Jason Farmer, AHF’s Vice President of Marketing, expressed his gratitude for the recognition, stating, "We are honored to be recognized once again by the prestigious OBIE Awards for our out-of-home public health advertising." Farmer emphasized the significance of overcoming censorship from major billboard companies, underscoring the campaign's resilience and the importance of independent voices in spreading critical public health messages.
Continuing the Legacy: AHF's Impact Beyond Awards
This isn't AHF's first accolade from the OBIE Awards; their Feel the Burn? campaign clinched a Gold OBIE award in 2017, while the #StandAgainstHate campaign earned them finalist status in 2018. With a rich history of impactful advertising, AHF continues to push boundaries and spark conversations through their innovative campaigns.
AHF: A Global Force for Positive Change
As the OBIE Awards aptly describe themselves as "the oldest and most prestigious honors for creative excellence in out-of-home (OOH) advertising design," AHF's recognition further solidifies their position as pioneers in leveraging creativity for social good.
Join the Movement: Supporting AHF's Mission
Beyond their advertising endeavors, AHF remains steadfast in their mission to provide healthcare and advocacy to individuals affected by HIV/AIDS worldwide. With a presence in 45 countries, including the U.S. and regions across Africa, Latin America/Caribbean, the Asia/Pacific Region, and Eastern Europe, AHF's impact transcends borders.
To learn more about AHF's initiatives and how you can support their cause, visit AIDShealth.org, connect with them on social media platforms such as Facebook, Instagram, Twitter, and TikTok, and tune in to their AHFter Hours podcast for insightful discussions on pressing public health issues.
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Frequently Asked Questions About Advertising in Use It
Q: How much does outdoor advertising cost in Use It?
A: The cost of outdoor advertising in Use It starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Use It?
A: Purchasing outdoor advertising in Use It is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Use It?
A: Billboard advertising costs in Use It vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Use It?
A: Outdoor advertising in Use It offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Use It?
A: BM Outdoor Media provides premium outdoor advertising locations in Use It's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Use It?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Use It for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Use It?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Use It starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Use It?
A: BM Outdoor Media offers multiple formats in Use It: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Use It?
A: BM Outdoor Media's process in Use It includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Use It?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Use It. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Use It?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Use It? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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