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Astral Renews Exclusive Ad Partnership with STM
Astral renews exclusive ad partnership with STM, enhancing Montreal's transit advertising landscape with innovative digital and static solutions.
Strengthening the Partnership: Astral and STM Renew Exclusive Collaboration
Astral, a leading out-of-home (OOH) solutions provider, has announced the renewal of its exclusive partnership with Transgesco, the subsidiary responsible for managing advertising operations for the Societe de Transport de Montreal (STM). This long-standing collaboration, spanning over 30 years, underscores the commitment of all parties involved to deliver innovative and engaging advertising experiences within Montreal's transit system.
Expanding Advertising Horizons: New Digital and Static Products to Enrich STM's Network
The partnership between Astral, Transgesco, and STM has been marked by a shared goal of providing unique out-of-home (OOH) and digital out-of-home (DOOH) advertising opportunities. From eye-catching bus wraps to captivating static and digital murals, the trio has continuously strived to enhance the advertising environment across STM's network.
Driving Innovation and Engagement: Astral's Commitment to Montreal's Advertising Landscape
As part of the renewed agreement, Astral will introduce new digital and static advertising products throughout STM's extensive network in the coming years. This strategic move not only reaffirms Astral's dedication to maintaining a strong advertising presence in Montreal but also presents advertisers with expanded opportunities to reach audiences across the region.
A Testament to Collaboration: Farshad Kajouii on Astral and STM's Strong Relationship
Farshad Kajouii, General Manager of OOH and Business Development for Bell Media, the current owner of Astral, expressed enthusiasm about the renewed partnership. "We are thrilled to embark on another exciting chapter of collaboration with Transgesco and STM," he said. "This renewed partnership is a testament to the strong relationship Astral and STM have built throughout the years, rooted in trust and an unwavering dedication to innovative out-of-home solutions for advertisers."
With this renewed commitment, Astral, Transgesco, and STM are poised to continue shaping the landscape of out-of-home advertising in Montreal, offering advertisers unparalleled opportunities to connect with consumers in a dynamic and engaging manner.
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