February 27, 2025
You’re the Goods: Inspired by Solitaire’s Order
Read Article
Summer Sparks: Brands Shine with OOH Innovations
Discover how brands elevate summer advertising with innovative out-of-home campaigns, reaching audiences in unconventional spaces.
Introduction: Embracing the Summer Spirit
As the summer sun emerges, so do the creative out-of-home (OOH) campaigns of brands. Over the past few years, OOH has become a crucial avenue for emerging brands to boost their offline brand presence. With summer in full swing, people flock to beaches, parks, and airports, making it an opportune time for brands to capture their attention beyond the confines of their homes.
Trend Analysis: The Resurgence of Out-of-Home Advertising
According to Insider Intelligence, spending on out-of-home advertising has rebounded to pre-pandemic levels, with projections soaring to $8.2 billion in 2023. With a plethora of options available for crafting bespoke, localized campaigns, more retail brands are venturing into the OOH realm this year.
Innovative Strategies: Standing Out in a Crowded Landscape
However, as the landscape becomes increasingly saturated, brands are compelled to innovate to stand out. From Chamberlain Coffee’s strategic focus on Walmart-centric billboards in college towns to Primal Kitchen’s witty beach banners, companies are exploring avenues beyond traditional urban billboards. This shift towards unconventional placements aims to not only elevate brand visibility but also attract new demographics.
Venturing Beyond Urban Landscapes: Chamberlain Coffee's Success Story
Chamberlain Coffee, a rising star in the direct-to-consumer (DTC) coffee realm, recently embarked on its inaugural nationwide OOH campaign. With a fresh infusion of $7 million in funding and the appointment of CMO Liz Ahern in fall 2022, the company set its sights on expanding its reach among the younger demographic. Targeting students and young professionals near universities and downtown areas in key markets, Chamberlain strategically deployed digital kiosks and billboards. By eschewing major metropolitan hubs for smaller cities, the brand circumvented the clutter of summer advertising, ensuring its message resonated with clarity. Simple yet impactful phrases like "great coffee on the go" adorned these billboards, with a deliberate emphasis on highlighting Walmart availability and featuring brand ambassador Emma Chamberlain. Brian Rappaport, CEO of Quan Media Group, noted the efficacy of targeting Walmart shoppers through banner ads in parking lots, reinforcing brand recall as consumers entered the store. The campaign yielded promising results, with a 5% surge in sales and heightened online engagement, prompting plans for a follow-up campaign during the fall semester.
Localized Engagement for Maximum Relevance: Primal Kitchen's Creative Approach
Kevin Bartanian, founder of Kevani, emphasized the importance of tailoring OOH campaigns to local markets. Collaborating with beverage giants like Smart Water, Topo Chico, and Jack Daniel’s & Coca-Cola, Kevani adopted a hyper-local approach to resonate with diverse consumer bases. Leveraging AI to dynamically adapt ad content based on geographical nuances and current events, brands can capture fleeting attention spans effectively. Primal Kitchen, renowned for its pantry staples, embarked on its "Mayo Moment" campaign, seamlessly blending OOH advertising with experiential activations and influencer partnerships. Ana Goettsch, VP of Marketing at Primal Kitchen, underscored the campaign's aim to strike a balance between approachability and thought-provocation, catering to diverse palates. With playful billboards dotting summer hotspots like Venice Beach and the Jersey Shore, Primal Kitchen sparked intrigue while offering a taste of its premium offerings. Sampling activations, such as the Mayo Mobile, further amplified brand engagement, fostering memorable interactions with consumers. As the campaign evolves to spotlight other products like organic unsweetened ketchup, Primal Kitchen continues to embrace the essence of summer with tailored activations and sponsorships, ensuring its message resonates across coastlines.
Expanding Horizons: Unconventional OOH Spaces
As the travel season gains momentum, brands are venturing into untapped OOH spaces to capture consumers on the move. Airports, in particular, have emerged as fertile ground for advertising, with new terminals like LaGuardia Airport witnessing a surge in promotional activity. Airlines are also seizing the opportunity to integrate brands into the passenger experience, as evidenced by Ouai's collaboration with JetBlue. Launching its travel-themed St. Barts line, Ouai secured prime advertising real estate on JetBlue domestic flights, leveraging captive audiences to showcase its products before in-flight entertainment. This strategic foray into unconventional OOH spaces underscores brands' agility in adapting to evolving consumer behaviors and preferences.
Conclusion: Pioneering the OOH Revolution
As brands navigate the dynamic landscape of out-of-home advertising, innovation emerges as the cornerstone of success. By embracing localized engagement strategies, leveraging emerging technologies, and venturing into unconventional OOH spaces, brands can forge meaningful connections with consumers beyond traditional avenues. With the summer serving as a catalyst for creativity, brands have a unique opportunity to captivate audiences, leaving an indelible imprint on their collective consciousness. As the OOH revolution unfolds, brands must continue to push boundaries, redefining the contours of offline brand storytelling in an ever-evolving landscape.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Frequently Asked Questions About Advertising in Summer Sparks
Q: How much does outdoor advertising cost in Summer Sparks?
A: The cost of outdoor advertising in Summer Sparks starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Summer Sparks?
A: Purchasing outdoor advertising in Summer Sparks is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Summer Sparks?
A: Billboard advertising costs in Summer Sparks vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Summer Sparks?
A: Outdoor advertising in Summer Sparks offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Summer Sparks?
A: BM Outdoor Media provides premium outdoor advertising locations in Summer Sparks's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Summer Sparks?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Summer Sparks for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Summer Sparks?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Summer Sparks starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Summer Sparks?
A: BM Outdoor Media offers multiple formats in Summer Sparks: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Summer Sparks?
A: BM Outdoor Media's process in Summer Sparks includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Summer Sparks?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Summer Sparks. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Summer Sparks?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Summer Sparks? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
Get StartedLatest Insights
