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Canada's Hollywood Takeover: Made Better Campaign Triumphs
Canada's film talent shines in Hollywood billboards. 'Politely Kicking -ss. (Sorry.)' MADE Better campaign celebrates success with fun and flair!
Embracing Stereotypes with Style: The Billboards
In a bold move that has caught the attention of Hollywood, Canadians are proudly asserting their presence with a series of eye-catching billboards strategically placed in the heart of Los Angeles. The message? "Politely Kicking -ss. (Sorry.)" - a playful nod to the enduring stereotype of Canadian politeness.
Celebrating Canadian Filmmaking Talent: The Essence of the Campaign
These billboards, part of the MADE Better campaign, are not just about asserting national pride; they're a celebration of Canada's burgeoning filmmaking talent. With phrases like "Need Direction? Look North," accompanied by images of iconic directors' chairs bearing the names of Canadian luminaries like Denis Villeneuve, Sarah Polley, James Cameron, and Domee Shi, the campaign is a testament to the country's growing influence in the film industry.
Voices of Support: Famed Canadians Stand Behind the Campaign
Valerie Creighton, president and CEO of the Canada Media Fund (CMF), expressed the essence of the campaign succinctly, stating, “Canada is having a moment in Hollywood with so many Canadian storytellers enjoying huge success right now. We thought we’d have a bit of fun with it, and we love that people are sharing the billboards online and it’s generating buzz.”
The impact of the campaign extends beyond mere visibility. Famed Canadian actors, including Yanic Truesdale of Gilmore Girls fame and François Arnaud from the AppleTV+ series Surface, have enthusiastically lent their support by posing in front of the billboards. Truesdale, in an Instagram post, expressed his admiration for the campaign, stating, "Love this campaign celebrating my fellow Canadians calling the shots in Hollywood."
A Message of Unity: The Broader Significance of the Campaign
Francesca Accinelli, interim executive director & CEO of Telefilm Canada, emphasized the campaign's broader significance, remarking, “As proud Canadians, we are reinforcing and celebrating the strength of our talent in the screen-based industry. Through the fun and effective placements of these billboards in L.A., we honour our fellow Canadians’ successes and remind our friends down south and around the world that Canadians have good reasons to play cheeky.”
Conclusion: Canada's Creative Spirit Shines Bright
The MADE Better campaign not only celebrates Canadian achievement but also serves as a powerful reminder that talent knows no borders. As Canadian storytellers continue to make their mark on the global stage, these billboards stand as a testament to their creativity, resilience, and unwavering spirit. So, to Hollywood and beyond, take note: Canada is here to stay, and we're politely kicking -ss every step of the way.
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