January 09, 2024
Perrier-Jouët: An Example of Innovation
Read Article
Vatika Naturals: Empowering Multi-Ethnic Women Globally
Dive into how Vatika Naturals empowered multi-ethnic women globally through impactful IWD activations, sparking vital conversations and social change.
In today's dynamic market, transitioning a brand's identity to resonate with a broader audience requires strategic innovation and meaningful engagement. Vatika Naturals, a renowned haircare brand from the House of Dabur, exemplifies this transition through their impactful International Women's Day (IWD) activations. Let's delve into how Vatika Naturals successfully expanded its consumer base while championing inclusivity and empowerment.
1. Objectives and Challenges:
With a robust presence in the UK and US markets spanning over three decades, Vatika Naturals faced the challenge of evolving from a brand deeply rooted in South Asian heritage to one that embraces and celebrates multi-ethnic women. The objective was clear: amplify women's voices and address workplace challenges, particularly those faced by women of color, through the #RootForMe campaign.
2. Solutions/Work:
To tackle these challenges head-on, Vatika Naturals strategically partnered with stand-up comedians Shazia Mirza and Sikisa, curating an all-female lineup to advocate for women's rights. Through engaging performances blending humor with hard-hitting truths, these talented comedians sparked meaningful conversations on gender stereotypes and intersectionality issues.
Expanding beyond traditional mediums, Vatika Naturals leveraged podcasts and street engagements, collaborating with influencers like Precious Ubani and Chhavi Verg. These initiatives captured diverse narratives, amplifying authentic voices and fostering dialogue on crucial societal issues.
Strategic placements in high-traffic areas like London tube lines and Times Square ensured maximum visibility, positioning Vatika Naturals as a catalyst for positive change.
3. Results:
The impact of the #RootForMe campaign reverberated globally, igniting vital discussions and solidifying Vatika Naturals' reputation as a socially conscious brand. While sales were not the primary focus, the campaign achieved remarkable results.
Stand-up comedy content and influencer collaborations garnered over 1.3 million views across key markets. Out-of-home advertising generated a staggering 30 million impressions, significantly extending the campaign's reach.
Media coverage in over 300 publications worldwide, including esteemed outlets like Wallstreet Online and BizAsia, amplified the campaign's message to a potential audience of over 150 million.
Moreover, the podcast engagement surpassed expectations, with over 25,000 unique listeners actively participating in the dialogue initiated by #RootForMe.
In conclusion, Vatika Naturals' IWD activations exemplify how brands can drive meaningful change while expanding their consumer base. By prioritizing inclusivity and empowerment, Vatika Naturals not only resonated with multi-ethnic women but also set a benchmark for social responsibility in the industry.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Let's Begin
Latest Insights
