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Bombas' OOH Campaign: Reconnecting with Communities
Bombas returns with a mission-driven OOH campaign, sparking conversations about homelessness in NYC. A powerful blend of advocacy and community engagement.
Reconnecting with New Yorkers: A Mission-Driven Approach
After a five-year hiatus, direct-to-consumer sock brand Bombas is once again testing the waters of out-of-home (OOH) marketing. This move comes as part of their latest campaign, which spans various national marketing channels but heavily focuses on an OOH approach concentrated in New York City. Described as a "mission-driven marketing campaign," Bombas aims to raise awareness about homelessness by posting factual messages on signs and other media throughout the city. For instance, one sign reveals that there are 20,000 children experiencing homelessness in New York City, alongside a microsite featuring interviews with 14 individuals who have faced homelessness.
Co-founder Randy Goldberg explains that while OOH hasn't traditionally been a significant part of Bombas's brand-building strategy, they felt it was crucial to connect with New Yorkers directly for this campaign. The goal is not merely to boost brand metrics but to ensure that people remember and engage with the information provided. This approach aligns with Bombas's core principle of giving back to the community, as evidenced by their "buy one, give one" model where for every product sold, they donate one to the homeless community. In fact, this year, Bombas reached its 100 millionth donation milestone, prompting them to honor the individuals represented by this figure.
Strategic Placement: Sparking Conversations Across the City
In New York City, Bombas strategically placed over 300 OOH ads across billboards, bus shelters, newsstands, and subway stations in bustling neighborhoods like Williamsburg, SoHo, and Bushwick. These ads, predominantly text-based, aim to captivate pedestrians and commuters alike, intending to spark conversations and raise awareness about homelessness. Unlike their previous OOH endeavors, which featured product images, this campaign relies solely on words to convey its message, emphasizing the importance of meaningful communication.
Interestingly, Bombas received significant support from media partners who appreciated the campaign's message, contributing approximately $300,000 worth of free ad space. This generosity underscores the resonance of Bombas's cause and the broader trend of companies reconsidering the impact of OOH advertising. While digital advertising has dominated in recent years, brands are rediscovering the value of OOH in reaching local communities and conveying socially conscious messages.
Reimagining Out-of-Home: A Shift Towards Social Advocacy
Dylan Mabin, president of Geopath, highlights how OOH allows brands like Bombas to address societal issues in a tangible and localized manner, fostering trust and engagement. He notes a shift in how companies utilize OOH, moving beyond sales promotion to strategic targeting and community engagement. This evolution reflects a broader trend where technology and direct-to-consumer brands increasingly leverage OOH as a powerful medium for storytelling and advocacy.
In essence, Bombas's latest campaign exemplifies a nuanced approach to OOH advertising—one that transcends mere brand promotion to champion social causes and foster meaningful connections with audiences. As companies continue to redefine the role of OOH in their marketing strategies, campaigns like Bombas's serve as compelling examples of the medium's potential to drive positive change and engage communities on a deeper level.
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Frequently Asked Questions About Advertising in Ooh Campaign
Q: How much does outdoor advertising cost in Ooh Campaign?
A: The cost of outdoor advertising in Ooh Campaign starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.
Q: How can I buy outdoor advertising space in Ooh Campaign?
A: Purchasing outdoor advertising in Ooh Campaign is easy with BM Outdoor Media. Select your preferred format—whether it's a Bulletin Billboard (48'W x 14'H), Digital Bulletin (8'W x 14'H), Poster (22'8"W x 10'5"H), Junior Poster (11'W x 5'H), or Transit Advertising (buses, shelters, interior cards)—with packages starting from $2,500 CAD. We handle everything from permits to installation, ensuring a seamless process.
Q: How much is a billboard ad in Ooh Campaign?
A: Billboard advertising costs in Ooh Campaign vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.
Q: What are the benefits of outdoor advertising in Ooh Campaign?
A: Outdoor advertising in Ooh Campaign offers 24/7 visibility, high-impact exposure, and strategic placements in high-traffic areas. With options ranging from large Bulletin Billboards (48'W x 14'H) to compact Junior Posters (11'W x 5'H) and Transit Advertising (buses, shelters, interior cards), you can select the format that best reaches your audience. Investments starting at $2,500 CAD deliver excellent ROI compared to many other advertising channels.
Q: Where can I find the best outdoor advertising locations in Ooh Campaign?
A: BM Outdoor Media provides premium outdoor advertising locations in Ooh Campaign's most visible and high-traffic areas. We offer Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options strategically positioned throughout the city. Prime locations start from $3,200 CAD, with our team helping you select optimal placement for maximum impact.
Q: How long should I run an outdoor advertising campaign in Ooh Campaign?
A: For optimal brand exposure, we recommend running your outdoor advertising campaign in Ooh Campaign for at least four weeks, with packages starting from $2,500 CAD per month for Junior Posters (11'W x 5'H) up to $4,500+ CAD for Digital Bulletins (8'W x 14'H). Longer campaigns enhance brand recognition and customer engagement, with discounts available for 3+ month commitments across all our media formats.
Q: Does BM Outdoor Media offer digital billboards in Ooh Campaign?
A: Yes! BM Outdoor Media provides high-impact Digital Bulletins (8'W x 14'H) in Ooh Campaign starting from $4,500 CAD monthly. These digital billboards allow for dynamic ad rotations, dayparting, and flexible messaging to maximize your campaign's effectiveness. Digital solutions offer greater flexibility, real-time campaign updates, and attention-grabbing visual impact.
Q: What outdoor advertising options are available in Ooh Campaign?
A: BM Outdoor Media offers multiple formats in Ooh Campaign: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.
Q: What is the process for launching an outdoor advertising campaign in Ooh Campaign?
A: BM Outdoor Media's process in Ooh Campaign includes consultation, strategy development, creative design, production, installation, and ongoing campaign monitoring. We'll help you select the right format—from large Bulletin Billboards (48'W x 14'H) to Transit Advertising options—based on your objectives. With budgets starting at $2,500 CAD, we create comprehensive campaigns tailored to your specific marketing goals.
Q: How can I measure the success of my outdoor advertising campaign in Ooh Campaign?
A: BM Outdoor Media provides audience analytics, traffic data, and engagement metrics to track the effectiveness of your campaign in Ooh Campaign. Whether you choose Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), or Transit Advertising, our reporting tools are included with all packages starting from $2,500 CAD to help quantify your advertising ROI.
Q: Can BM Outdoor Media target specific demographics in Ooh Campaign?
A: Absolutely. Our diverse media formats—from large Bulletin Billboards (48'W x 14'H) to focused Transit Advertising—allow for precise demographic targeting based on traffic patterns, neighborhood demographics, and consumer behavior. For example, Transit Advertising effectively reaches urban commuters, while strategically placed Junior Posters (11'W x 5'H) can target specific neighborhoods. Targeted campaigns start from $2,900 CAD, offering better conversion rates and campaign efficiency.
Ready to elevate your brand in Ooh Campaign? Contact BM Outdoor Media today for a free consultation and discover how our premium outdoor advertising solutions can transform your business.
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