London's Gymbox: Crowdsourcing Fun for Fitness

How to maximize the efficiency of LED screens (DOOH)

Discover Gymbox's witty London ads, crowdsourced for fun! Join the fitness laughter as Londoners craft hilarious gym billboard lines.

 

Engaging Londoners in Fitness Fun

London’s fitness scene just got a lot cheekier, thanks to Gymbox’s latest move. The challenger fitness brand has taken an unconventional route by crowdsourcing creative ideas for its new out-of-home advertisements. With London’s vibrant and hedonistic lifestyle as its muse, Gymbox is shaking up the advertising game.

A Playful Twist on 'Made for London'

Gymbox’s ‘Made for London’ campaign, which launched earlier this year, takes a witty jab at the city's infamous 'work hard, play hard' culture. And now, they've enlisted the help of Londoners themselves to keep the laughs coming.

From Social Media to Billboards: The Creative Journey

The idea sparked when Gymbox noticed Londoners couldn’t resist adding their own spin to the campaign's rhyming couplets. Encouraged by this response, the gym chain turned to its social media following, inviting them to share their most amusing gym-related billboard lines. The result? A hilarious array of suggestions that capture the essence of London’s irreverent spirit.

The Crowd-Sourced Gems

Among the crowd-sourced gems are lines like ‘Left on read, time to shred,’ ‘Nip into pret, drippin’ in sweat,’ and the unabashedly bold ‘Corporate w*nker, master planker.’ These lines not only tickle the funny bone but also reflect the quirky ethos of Gymbox.

Gymbox's Reaction

McEntee, a spokesperson for Gymbox, expressed their delight with the overwhelming response: “We were blown away with the response of the campaign earlier this year and we were inundated with suggestions on new lines. As I’ve maxed out the budget for the year already, I thought let’s open it up and see if the public could come up with a better campaign than we did. I think the results speak for themselves but I’m not sure the media owners will enjoy them as much as me! Let’s see how many we can feature on OOH billboards.”

Bringing London's Personality to Life

This innovative approach not only engages the community but also reflects Gymbox's commitment to authenticity and fun. By involving Londoners in the creative process, Gymbox has created advertisements that resonate on a deeper level, showcasing the city’s unique personality.

Conclusion

So, the next time you’re strolling through London and come across one of Gymbox’s out-of-home ads, prepare to be entertained. After all, when it comes to fitness, a little humor goes a long way.

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  • Frequently Asked Questions About Advertising in London Gymbox

    Q: How much does outdoor advertising cost in London Gymbox?

    A: The cost of outdoor advertising in London Gymbox starts from $2,500 CAD, varying based on factors like location, format, and duration. BM Outdoor Media offers customized solutions, including Bulletin Billboards (48'W x 14'H), Digital Bulletins (8'W x 14'H), Posters (22'8"W x 10'5"H), Junior Posters (11'W x 5'H), and Transit Advertising options such as bus advertising, shelters, and interior cards. Our team will help you select the perfect media type to fit your budget and marketing goals.

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    Q: How much is a billboard ad in London Gymbox?

    A: Billboard advertising costs in London Gymbox vary by format: Bulletin Billboards (48'W x 14'H) start from $3,800 CAD monthly, Digital Bulletins (8'W x 14'H) from $4,500 CAD, medium-sized Posters (22'8"W x 10'5"H) from $2,800 CAD, and Junior Posters (11'W x 5'H) from $2,500 CAD. Pricing depends on location, visibility, and contract duration. Contact BM Outdoor Media for competitive pricing and premium locations.

    Q: What are the benefits of outdoor advertising in London Gymbox?

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    Q: How long should I run an outdoor advertising campaign in London Gymbox?

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    A: BM Outdoor Media offers multiple formats in London Gymbox: Bulletin Billboards (48'W x 14'H) from $3,800 CAD, Digital Bulletins (8'W x 14'H) from $4,500 CAD, Posters (22'8"W x 10'5"H) from $2,800 CAD, Junior Posters (11'W x 5'H) from $2,500 CAD, and Transit Advertising (bus exteriors, shelter ads, and interior cards) from $2,800 CAD. Each format offers unique advantages depending on your targeting needs and budget.

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