London's Gymbox: Crowdsourcing Fun for Fitness

Engaging Londoners in Fitness Fun

London’s fitness scene just got a lot cheekier, thanks to Gymbox’s latest move. The challenger fitness brand has taken an unconventional route by crowdsourcing creative ideas for its new out-of-home advertisements. With London’s vibrant and hedonistic lifestyle as its muse, Gymbox is shaking up the advertising game.

A Playful Twist on 'Made for London'

Gymbox’s ‘Made for London’ campaign, which launched earlier this year, takes a witty jab at the city's infamous 'work hard, play hard' culture. And now, they've enlisted the help of Londoners themselves to keep the laughs coming.

From Social Media to Billboards: The Creative Journey

The idea sparked when Gymbox noticed Londoners couldn’t resist adding their own spin to the campaign's rhyming couplets. Encouraged by this response, the gym chain turned to its social media following, inviting them to share their most amusing gym-related billboard lines. The result? A hilarious array of suggestions that capture the essence of London’s irreverent spirit.

The Crowd-Sourced Gems

Among the crowd-sourced gems are lines like ‘Left on read, time to shred,’ ‘Nip into pret, drippin’ in sweat,’ and the unabashedly bold ‘Corporate w*nker, master planker.’ These lines not only tickle the funny bone but also reflect the quirky ethos of Gymbox.

Gymbox's Reaction

McEntee, a spokesperson for Gymbox, expressed their delight with the overwhelming response: “We were blown away with the response of the campaign earlier this year and we were inundated with suggestions on new lines. As I’ve maxed out the budget for the year already, I thought let’s open it up and see if the public could come up with a better campaign than we did. I think the results speak for themselves but I’m not sure the media owners will enjoy them as much as me! Let’s see how many we can feature on OOH billboards.”

Bringing London's Personality to Life

This innovative approach not only engages the community but also reflects Gymbox's commitment to authenticity and fun. By involving Londoners in the creative process, Gymbox has created advertisements that resonate on a deeper level, showcasing the city’s unique personality.

Conclusion

So, the next time you’re strolling through London and come across one of Gymbox’s out-of-home ads, prepare to be entertained. After all, when it comes to fitness, a little humor goes a long way.