Explore the summer surge in out-of-home marketing, seizing moments of connection amidst real-world adventures and vibrant experiences. Is This the Summer of OOH? As the days grow longer and the sun shines brighter, the promise of summer beckons with its array of festivals, sporting events, and bustling shopping opportunities. Lucy Cutter, an expert at Kinetic (also known as GroupM OOH), insists that now is the opportune moment to highlight the prowess of out-of-home marketing to clients. The Summer Spectacle Ahead This summer is shaping up to be one for the books. From the prestigious courts of Wimbledon to the pulsating beats of Glastonbury, and the grand stage of the Olympics in Paris, to the thunderous cheers of the Men’s European Football Championships in Germany, and the climax of the Champions League final in London – the lineup is nothing short of spectacular. With such an electrifying summer on the horizon, it's prime time to underscore the indispensable role of out-of-home (OOH) marketing in connecting with vast audiences in the physical world – precisely when they're most active, engaged, and in high spirits. The Call of the Great Outdoors Life beyond the confines of our homes constitutes an integral part of our daily rhythm. Insights from our Alfresco Life UK consumer survey reveal that 82% of individuals cherish their time spent out and about, attributing it to a boost in their mood. Moreover, a staggering 72% of respondents emphasize their preference for real-life experiences over virtual ones. This resonates with contemporary trends indicating a collective shift, particularly among younger demographics, towards reducing screen time and embracing real-world engagements. Millennials, in particular, are prioritizing their health and exploring new hobbies, reflecting a desire for authentic experiences over digital ones. Embracing Real-World Engagement Whether it's breaking a sweat at the gym, savoring drinks with friends, immersing oneself in cultural events, or relishing a movie night out – people are increasingly drawn to real-world engagements that promise entertainment and social camaraderie. Hence, it's imperative for brands to embed themselves within these leisure and social environments, tapping into the innate human craving for connection and enjoyment. The Resilience of Brick-and-Mortar Despite economic fluctuations, the allure of in-store shopping remains robust, with 95% of individuals still engaging in weekly in-store visits. Fashion, in particular, witnesses 75% of its purchases made in physical stores, highlighting the enduring significance of tangible shopping experiences. Brands must actively target these consumers within shopping environments to harness the power of shared social experiences. For online brands, establishing a tangible presence in the real world is pivotal for fostering trust and consideration, especially during challenging times. Out-of-home marketing emerges as a beacon of reliability, offering a tangible connection with consumers amidst uncertainty. Seizing Opportunities Amidst Commuter Patterns While commuting patterns have evolved post-pandemic, over 80% of individuals still commute to their workplaces at least three days a week. Even among remote workers, over 90% venture out of their homes during the working day. Data from out-of-home providers Route reveals that approximately 50 million entries and exits are recorded weekly on the London Underground, with numbers witnessing a steady rise since 2023. Contrary to popular belief, commuting isn't confined to weekdays, with 17% of all journeys occurring on Fridays. Rail travel also presents promising opportunities, with rail commuters surpassing pre-pandemic numbers in 2023. Consequently, out-of-home advertising within rail environments witnessed a 7% increase in audience impact. In Conclusion As life continues to unfold outside our doors, the realms of leisure, socializing, shopping, and travel serve as pivotal arenas for brands in 2024. Harnessing the power of out-of-home marketing, brands can captivate audiences in the moments that matter, forging authentic connections and leaving lasting impressions in the physical world. So, as we embrace the summer ahead, let us seize the opportunities it presents and embark on an unforgettable journey of engagement and growth. Discover BMOutdoor: Billboard Advertising in US and Canada! Why choose BMOutdoor for your outdoor advertising? Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time. Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience. Affordable for all: We offer options that fit all budgets and types of businesses. Sales team at your service: Our passionate sales team is ready to help you achieve your goals. Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels. POSTER ADVERTISING Wall Murals BUS ADVERTISINGR SUBWAY ADVERTISING Train advertising AIRPORT ADVERTISING Stadium and Arena Advertising TRANSIT SHELTER ADVERTISING BUS BENCH KIOSK ADVERTISING BIKE SHARING ADVERTISING COLUMN ADVERTISING Superboards DIGITAL BRANDSCAPE DIGITAL POSTER Digital Walls Transit Network Ads Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign #Advertisinginaviation #Outdooradvertising #bmoutdoor #Outdoorbillboards Let's Begin Name: Last Name: Start Date: Location or Zip Code: Province: Ontario Quebec Nova Scotia New Brunswick Manitoba British Columbia Prince Edward Island Saskatchewan Alberta Newfoundland and Labrador City: Media: Billboard Poster Junior Poster Wall Digital Billlboard Transit Shelter Digital Poster Wallscape Benches Airport Bus Digital Transit Digital Wallscape LED Boat Kiosk LED Trucks Urban Panels Subway Mural Bike Share Phone: E-mail: Company: Budget: Temporality: <2-4 months 5-6 months +6 months Comments: Have any comments or questions? 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Explore the summer surge in out-of-home marketing, seizing moments of connection amidst real-world adventures and vibrant experiences.
As the days grow longer and the sun shines brighter, the promise of summer beckons with its array of festivals, sporting events, and bustling shopping opportunities. Lucy Cutter, an expert at Kinetic (also known as GroupM OOH), insists that now is the opportune moment to highlight the prowess of out-of-home marketing to clients.
This summer is shaping up to be one for the books. From the prestigious courts of Wimbledon to the pulsating beats of Glastonbury, and the grand stage of the Olympics in Paris, to the thunderous cheers of the Men’s European Football Championships in Germany, and the climax of the Champions League final in London – the lineup is nothing short of spectacular.
With such an electrifying summer on the horizon, it's prime time to underscore the indispensable role of out-of-home (OOH) marketing in connecting with vast audiences in the physical world – precisely when they're most active, engaged, and in high spirits.
Life beyond the confines of our homes constitutes an integral part of our daily rhythm. Insights from our Alfresco Life UK consumer survey reveal that 82% of individuals cherish their time spent out and about, attributing it to a boost in their mood. Moreover, a staggering 72% of respondents emphasize their preference for real-life experiences over virtual ones.
This resonates with contemporary trends indicating a collective shift, particularly among younger demographics, towards reducing screen time and embracing real-world engagements. Millennials, in particular, are prioritizing their health and exploring new hobbies, reflecting a desire for authentic experiences over digital ones.
Whether it's breaking a sweat at the gym, savoring drinks with friends, immersing oneself in cultural events, or relishing a movie night out – people are increasingly drawn to real-world engagements that promise entertainment and social camaraderie. Hence, it's imperative for brands to embed themselves within these leisure and social environments, tapping into the innate human craving for connection and enjoyment.
Despite economic fluctuations, the allure of in-store shopping remains robust, with 95% of individuals still engaging in weekly in-store visits. Fashion, in particular, witnesses 75% of its purchases made in physical stores, highlighting the enduring significance of tangible shopping experiences. Brands must actively target these consumers within shopping environments to harness the power of shared social experiences.
For online brands, establishing a tangible presence in the real world is pivotal for fostering trust and consideration, especially during challenging times. Out-of-home marketing emerges as a beacon of reliability, offering a tangible connection with consumers amidst uncertainty.
While commuting patterns have evolved post-pandemic, over 80% of individuals still commute to their workplaces at least three days a week. Even among remote workers, over 90% venture out of their homes during the working day.
Data from out-of-home providers Route reveals that approximately 50 million entries and exits are recorded weekly on the London Underground, with numbers witnessing a steady rise since 2023. Contrary to popular belief, commuting isn't confined to weekdays, with 17% of all journeys occurring on Fridays.
Rail travel also presents promising opportunities, with rail commuters surpassing pre-pandemic numbers in 2023. Consequently, out-of-home advertising within rail environments witnessed a 7% increase in audience impact.
As life continues to unfold outside our doors, the realms of leisure, socializing, shopping, and travel serve as pivotal arenas for brands in 2024. Harnessing the power of out-of-home marketing, brands can captivate audiences in the moments that matter, forging authentic connections and leaving lasting impressions in the physical world. So, as we embrace the summer ahead, let us seize the opportunities it presents and embark on an unforgettable journey of engagement and growth.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Have any comments or questions? Let us know below:
By clicking "Send Message" you agree to our Terms and Conditions, and our Privacy Policy.
2007 - 2024 © BM Outdoor Media. All Rights Reserved. You may also view our Privacy Policy.