Frijj's enticing campaign urges you to embrace temptation with their irresistible milkshakes. Dare to indulge in the URjj experience! Revitalizing Frijj: The Return of Iconic Advertising After an eight-year hiatus in new advertising, Müller’s iconic milkshake brand, Frijj, is back with a bang. Teaming up with the creative minds at VCCP London, Frijj has unveiled a captivating campaign as part of its brand refresh. Embrace the URjj: A Classic Reinvented Titled “Embrace the URjj”, the campaign cleverly builds upon the brand's classic tagline, “Feel the URjj”, which has been synonymous with Frijj's milkshake range for almost a decade. Bold Statements: Frijj's Out-of-Home Advertising Taking inspiration from the success of Müller Corner's special builds in 2022, where billboards across the UK took on the shape of the iconic square yoghurt pots, Frijj's ads make a bold statement in the out-of-home advertising space. Succumbing to Temptation: The Heart of the Campaign At the heart of the campaign are special-build out-of-home sites strategically placed in four locations across London and Birmingham. Resist Temptation: A Cautionary Tale These sites feature eye-catching Frijj bottle-shaped holes in the center, creating the illusion that someone has succumbed to “the URjj” and grabbed the bottle from the poster. However, passers-by are greeted with a cautionary disclaimer: “Warning: contains thick and creamy milkshake.” Extending Reach: From Physical to Digital But the campaign doesn't stop there. Additional posters adorned with Frijj's recognizable cow print pattern will be displayed across the country, urging consumers to resist temptation. Dramatizing Desire: The Radio and Social Media Campaign Beyond the physical realm, the campaign extends its reach to radio and social media platforms. Through radio executions, Frijj dramatizes the unexpected moments when the urge for a milkshake strikes. Brand Equity Reinforced: Müller's Commitment Marketa Kristlova, brand equity lead at Müller, expressed excitement about the campaign, stating, “The move marks the latest campaign as Müller continues to significantly invest in a major brand refresh." Embracing Pleasure: The Essence of Frijj's Campaign Frijj's “Embrace the URjj” campaign is not just about selling milkshakes; it's a testament to the brand's commitment to creativity, innovation, and, above all, the irresistible pleasure of indulgence. Discover BMOutdoor: Billboard Advertising in US and Canada! Why choose BMOutdoor for your outdoor advertising? Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time. Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience. Affordable for all: We offer options that fit all budgets and types of businesses. Sales team at your service: Our passionate sales team is ready to help you achieve your goals. Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels. POSTER ADVERTISING Wall Murals BUS ADVERTISINGR SUBWAY ADVERTISING Train advertising AIRPORT ADVERTISING Stadium and Arena Advertising TRANSIT SHELTER ADVERTISING BUS BENCH KIOSK ADVERTISING BIKE SHARING ADVERTISING COLUMN ADVERTISING Superboards DIGITAL BRANDSCAPE DIGITAL POSTER Digital Walls Transit Network Ads Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign #Advertisinginaviation #Outdooradvertising #bmoutdoor #Outdoorbillboards Let's Begin Name: Last Name: Start Date: Location or Zip Code: Province: Ontario Quebec Nova Scotia New Brunswick Manitoba British Columbia Prince Edward Island Saskatchewan Alberta Newfoundland and Labrador City: Media: Billboard Poster Junior Poster Wall Digital Billlboard Transit Shelter Digital Poster Wallscape Benches Airport Bus Digital Transit Digital Wallscape LED Boat Kiosk LED Trucks Urban Panels Subway Mural Bike Share Phone: E-mail: Company: Budget: Temporality: <2-4 months 5-6 months +6 months Comments: Have any comments or questions? Let us know below: By clicking "Send Message" you agree to our Terms and Conditions, and our Privacy Policy. send message Transit Ads Billboards Digital Billboards Superboards Poster Ads Place-Based Ads Street Level Ads Transit Vehicle Ads Reset 2007 - 2024 © BM Outdoor Media. All Rights Reserved. You may also view our Privacy Policy.
Frijj's enticing campaign urges you to embrace temptation with their irresistible milkshakes. Dare to indulge in the URjj experience!
After an eight-year hiatus in new advertising, Müller’s iconic milkshake brand, Frijj, is back with a bang. Teaming up with the creative minds at VCCP London, Frijj has unveiled a captivating campaign as part of its brand refresh.
Titled “Embrace the URjj”, the campaign cleverly builds upon the brand's classic tagline, “Feel the URjj”, which has been synonymous with Frijj's milkshake range for almost a decade.
Taking inspiration from the success of Müller Corner's special builds in 2022, where billboards across the UK took on the shape of the iconic square yoghurt pots, Frijj's ads make a bold statement in the out-of-home advertising space.
At the heart of the campaign are special-build out-of-home sites strategically placed in four locations across London and Birmingham.
These sites feature eye-catching Frijj bottle-shaped holes in the center, creating the illusion that someone has succumbed to “the URjj” and grabbed the bottle from the poster. However, passers-by are greeted with a cautionary disclaimer: “Warning: contains thick and creamy milkshake.”
But the campaign doesn't stop there. Additional posters adorned with Frijj's recognizable cow print pattern will be displayed across the country, urging consumers to resist temptation.
Beyond the physical realm, the campaign extends its reach to radio and social media platforms. Through radio executions, Frijj dramatizes the unexpected moments when the urge for a milkshake strikes.
Marketa Kristlova, brand equity lead at Müller, expressed excitement about the campaign, stating, “The move marks the latest campaign as Müller continues to significantly invest in a major brand refresh."
Frijj's “Embrace the URjj” campaign is not just about selling milkshakes; it's a testament to the brand's commitment to creativity, innovation, and, above all, the irresistible pleasure of indulgence.
Discover BMOutdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at 210-610-5012 or email customerservice@bmoutdoor.com and let us be a part of the success of your next advertising campaign
Have any comments or questions? Let us know below:
By clicking "Send Message" you agree to our Terms and Conditions, and our Privacy Policy.
2007 - 2024 © BM Outdoor Media. All Rights Reserved. You may also view our Privacy Policy.