How to maximize the efficiency of LED screens (DOOH)

Citroën returns to Bord Bia Bloom as the official motoring partner, showcasing a playful OOH campaign highlighting their focus on comfort with eye-catching creative elements.

Citroën Sets the Scene for Bloom Festival

Following a successful 2023, Citroën is back at Bord Bia as their official motoring partner, leveraging this partnership with a large OOH campaign. Planned by PML and EssenceMediacom, Citroën’s campaign is live across digital and classic large roadside formats, including 48 sheets, Metro/Digipoles, Digital Golden Squares, and 96 sheets.

The creative from Bloom is cleverly designed to reflect Citroën's brand ethos. It features a bee sunbathing on a sunflower, complete with ‘arms’ behind its head and ‘legs’ crossed, wearing dark sunglasses. This playful image ties together the natural elements of the festival with Citroën’s focus on comfort in their car designs.

A special build Golden Square on Dublin’s Usher’s Quay features frame-breaking elements based on the flower and lighting effects to attract attention. “Our OOH special on Usher’s Island was expertly brought to life by the team at PML,” says Trevor Hunt, Citroën Head of Marketing. “Highly impactful, colorful creative was combined with the copy line ‘There’s comfort in our nature’, reflecting Citroën’s focus on comfort. We look forward to another successful Bord Bia Bloom this June bank holiday weekend.”

For insights on enhancing your brand’s visibility and creating memorable customer experiences with special builds, contact the PML Group team.

Dunnes Stores Brings on the Summer

Supermarket chain Dunnes Stores is anticipating the upcoming Leaving Cert weather as their advertising shifts to all-out summer mode. Planned by PML and Carat, the campaign features creative that’ll have OOH consumers dusting off their BBQs. With a sky-blue theme and a summer-worthy spread, the brand showcases their saver deals to cost-conscious consumers as the weather improves.

The extensive OOH campaign maximizes reach and frequency across various roadside formats, including classic and digital 48 sheets, Golden Squares, Digipoles, Standard/Vinyl wrapped bus shelters, and a larger-than-life 240 sheet at Ranelagh Road. T-Sides also generate mental availability ahead of jotting down the week’s shopping list.

“Dunnes wanted to communicate all the reasons why they are the one-stop-shop this summer, reminding customers that wherever they are in Ireland, Dunnes offers better value,” notes Michelle Lynch, account director at Carat. “The creative builds on reasons to gather this summer, showcasing how Dunnes is there for whatever your needs are.”

Recent data from Kantar shows Dunnes Stores leading in supermarket market share at around 24%. The brand was also ranked the 9th top advertiser on OOH for Q1 2024.

Thinking Outside the (Ad)Box

National Dairy Council

The Grass Roots Movement promotes the commitment of Irish dairy farmers to sustainable practices. Special build Adbox Extra formats capture attention by taking messaging beyond the format, featuring the tagline ‘A Glass Made by Nature’ above imagery highlighting the natural and sustainable elements of dairy production.

Planned by OMD and Source Out of Home, with creative from Brill Building, the wider campaign also features Adshel Live Retail and 48 Sheets targeting consumers in retail and roadside environments.

KP Nuts

KP is back on OOH this cycle, showing how you can make snacking moments "utterly nut-tastic" with their range of delicious flavors – KPow! The campaign features special build Adbox Extra formats near points of purchase, with creative showcasing an explosive burst of the nut range catching consumers' attention as they pass by.

Planned by Starcom and Source Out of Home, the wider campaign also features formats in retail and forecourt environments near points of purchase, while bus shelters target snack-craving commuters. “KP Nuts is Ireland’s Number 1 branded nut offering a wide range of products for all occasions,” notes Karen Hurley, marketing manager for KP Nuts at Tayto Snacks. “The new KP OOH campaign drives awareness of key flavors and KP’s relevance for everyday snacking moments.”

Discover the Latest Blogs on Outdoor Advertising in Canada

ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More
ooh
Read More

Discover BM Outdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Members of

Contact Us

Have any comments or questions? Let us know below:

By clicking "Send Message" you agree to our Terms and Conditions, and our Privacy Policy.