Quick Answer
Goodwipes and Quan Media Group transformed a Los Angeles billboard into a multi-sensory experience that releases fragrance every 30 seconds.
Goodwipes Tests the Power of Scent in OOH
Goodwipes and Quan Media Group have launched a multi-sensory outdoor activation on Abbott Kinney Boulevard in Los Angeles.
Running from July 6 through August 5, the billboard automatically releases a featured goodwipes fragrance every 30 seconds.
A Billboard Audiences Can Smell
A fragrance diffuser is hidden within the design of the goodwipes package, allowing the scent to blend naturally into the creative.
The campaign will rotate between Rosewater, Lavender, and Shea-Coco, with the fragrance changing alongside each design.
Extending the Experience
Weekly “Scentsational Summer Sniff & Sample” pop-ups will take place every Friday in July.
Signs and sidewalk stencils will guide pedestrians toward the billboard and product-sampling experience.
Why the Campaign Stands Out
The activation turns OOH into something audiences can see, smell, and interact with.
By combining outdoor media, sampling, and community engagement, goodwipes creates a more memorable real-world connection.
Summary
The “Scentsational Summer” campaign combines scented outdoor advertising, product sampling, and community events to help audiences experience goodwipes through sight, smell, and real-world interaction.
FAQs
What is the goodwipes campaign?
It is a scented OOH activation promoting the brand’s Rosewater, Lavender, and Shea-Coco products.
How does the billboard work?
A hidden diffuser releases a featured goodwipes fragrance every 30 seconds.
Where is the activation located?
The activation is located on Abbott Kinney Boulevard in Los Angeles.
FAQs about this campaign
What is the goodwipes campaign?
It is a scented OOH activation promoting the brand’s Rosewater, Lavender, and Shea-Coco products.
How does the billboard work?
A hidden diffuser releases a featured goodwipes fragrance every 30 seconds.
Where is the activation located?
The activation is located on Abbott Kinney Boulevard in Los Angeles.
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