Members of
Corona’s DOOH Billboards Shine with Lime Sunsets

British summer brings longer and sunnier days, and Corona celebrates it with an outdoor advertising campaign that captures the essence of the perfect sunset. Inspired by the brand's connection to nature and the outdoors, the campaign highlights the iconic ritual of enjoying a Corona with a wedge of lime as the sun sets on the horizon.

A DOOH Campaign That Connects with the Audience

Corona's DOOH (Digital Out of Home) strategy uses digital screens in key locations to showcase real lime-shaped sunsets. This visual representation reinforces the brand’s connection with nature and its refreshing, laid-back identity.

Benefits of Outdoor Advertising in Corona’s Strategy

  • High visual impact: Using billboards to showcase real sunsets creates an emotional connection with the audience.

  • Strategic locations: The campaign is placed in high-footfall areas like train stations and tourist hotspots.

  • Interaction with the environment: The campaign concept leverages a natural phenomenon to strengthen the brand’s identity.

How This Relates to Outdoor Advertising Costs

Outdoor advertising strategies like this can vary in cost depending on format and location. In cities like Toronto, billboard advertising prices can fluctuate based on the type of screen used and the campaign duration.

Factors Influencing Billboard Costs

  • Location: Billboard advertising prices in Toronto differ depending on whether they are in high-traffic areas or suburbs.

  • Campaign duration: Billboard rental prices change based on weeks or months of display.

  • Media type: A digital billboard tends to be more expensive than a static one.

Other Related Outdoor Advertising Formats

Corona could also complement its strategy with bus stop advertising, using transit ads at bus shelters to reinforce its message in key locations. These formats are often more affordable in terms of billboard ad cost but still offer high visibility.

Conclusion

Corona's campaign demonstrates how a well-executed OOH advertising strategy can creatively and effectively connect with the audience. Leveraging natural sunsets and transforming them into an advertising message strengthens the brand’s identity and maximizes the impact of outdoor advertising.

For brands looking to invest in out of home ads, it is essential to consider billboard advertising rates, location, and campaign duration to optimize return on investment. Corona provides an excellent example of how to do this with creativity and authenticity.

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files Blogs

January 2024 February 2024 March 2024 April 2024 May 2024

Share This:

Shares
facebook sharing button Share
twitter sharing button Tweet
gmail sharing button Email
whatsapp sharing button Share
snapchat sharing button Snap
email sharing button Email
sharethis sharing button Share
messenger sharing button Share
linkedin sharing button Share
pinterest sharing button Pin
reddit sharing button Share
telegram sharing button Share
skype sharing button Share