e.l.f. Cosmetics OOH Campaign: Digital Outdoor Advertising at the World Trade Center

A Game-Changer in OOH Advertising: The Impact of e.l.f. Cosmetics' Campaign

In a groundbreaking collaboration with e.l.f. Cosmetics, a stunning OOH campaign was launched at the iconic World Trade Center in New York City, capturing the attention of passersby and conveying a powerful message about the brand’s commitment to people, product, and planet. This campaign, tagged #DupeThat, highlights e.l.f.'s efforts to create a positive impact on society and the environment, setting a strong example in the world of billboard advertising.

Why Outdoor Advertising is Key to e.l.f.'s Success

e.l.f. Cosmetics is setting the bar for billboard advertising and outdoor advertising with its commitment to sustainability and social equity. By opting for high-profile OOH placements like the one at the World Trade Center, the company has amplified its brand message to a large and diverse audience.

With digital out-of-home (DOOH), e.l.f. uses the latest technology to engage with audiences in dynamic, real-time ways, increasing visibility and impact. It’s no wonder that billboard prices for digital screens are higher— the opportunity to reach thousands, if not millions, of people through strategically placed digital ads is invaluable.

e.l.f. Cosmetics’ Commitment to Positive Change

e.l.f. has made waves with its commitment to social responsibility, as seen in its FY2024 Impact Report. Here are some highlights that make e.l.f. a standout in both the beauty and advertising industries:

• Donating at least 2% of previous-year profits to drive positive change
• 78% women and 44% diverse board—a commitment to diversity and inclusion
• Over $180M in equity granted to over 500+ team members, empowering its workforce
• Double-certified by PETA and Leaping Bunny as cruelty-free, showing their commitment to ethical production practices

These values resonate with a broad audience, and OOH advertising plays a pivotal role in delivering this message. By showcasing these commitments in such a high-traffic location, e.l.f. leverages the powerful influence of billboards to reinforce their brand’s impact on people and the planet.

Billboard Advertising Prices: A Smart Investment for Long-Term Growth

While billboard ad prices can vary greatly depending on location, size, and digital versus traditional formats, the investment is undeniably worthwhile for brands like e.l.f. With billboard advertising rates in major cities like Toronto, the visibility and engagement offered can significantly outweigh the costs.

How Much Does a Billboard Cost?

The billboard cost in prime locations like downtown Toronto or Times Square can range from a few thousand to hundreds of thousands of dollars per month, depending on factors such as location, size, and digital technology. For instance:

• Billboard advertising cost in Toronto can vary between $3,000 - $50,000+ per month, depending on the prominence of the location and the format (traditional vs. digital).
• For highway billboard advertising, the prices might be lower but still significant, often ranging from $1,000 - $10,000+ for a monthly rental, with billboard ad rates varying based on traffic volume.

Despite the high costs associated with billboard rental, the return on investment is undeniable, particularly for campaigns that leverage out-of-home marketing to drive brand awareness, customer engagement, and sales growth. e.l.f. is a perfect example of how a well-executed OOH strategy can yield positive results both in terms of public perception and revenue generation.

The Power of DOOH Ads and Outdoor Media

The future of billboard advertising is undoubtedly tied to the rise of DOOH (Digital Out of Home) media, which allows brands to reach their target audiences in innovative, interactive, and more personalized ways. Outdoor media has evolved with these advancements, making it possible for brands to deliver dynamic and timely messages in real-time.

Whether it's bus stop advertising, transit shelter ads, or highway billboard advertising, DOOH ads offer increased engagement, flexibility, and the ability to measure campaign effectiveness more precisely. This makes DOOH a key component for companies aiming to connect with an on-the-go, tech-savvy audience.

Billboard Advertising: More Than Just Exposure

When brands like e.l.f. use OOH advertising, they're not just paying for outdoor advertising costs—they're investing in brand recognition, emotional connection, and the long-term impact of their message. e.l.f.'s partnership with billboard advertising companies and their use of OOH ads demonstrates how this medium is vital to conveying the brand's values to the masses.

The Future of OOH and Billboard Advertising

As digital out-of-home continues to grow in popularity, the potential for billboard advertising to make an impact will only increase. DOOH ads are now becoming more interactive, allowing consumers to engage with the content in meaningful ways, from QR codes to social media integration. This makes billboard advertising a crucial piece of the advertising puzzle for brands looking to stay ahead in a competitive landscape.

In conclusion, e.l.f. Cosmetics’ OOH advertising campaign at the World Trade Center is a shining example of how brands can leverage billboards and digital outdoor advertising to promote social change while also reaping the benefits of high-impact visibility. With growing emphasis on OOH marketing, companies across the globe can look to this campaign for inspiration in using outdoor advertising to make lasting impressions.

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