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Anything but Ordinary China Welcomes the brand

The Ordinary, the cult-favorite skincare brand under DECIEM, has officially announced its launch in China, marking a significant step in the brand's global journey. Known for its minimalist formulas and transparent pricing, The Ordinary is now ready to connect with Chinese consumers who have long anticipated its arrival.This move opens new doors for the brand’s international expansion, aligning with the growing appetite for authentic, ingredient-focused skincare in China.

A strategic expansion into the Chinese market

To amplify its arrival in the Chinese market, The Ordinary could explore impactful out-of-home advertising strategies. OOH channels such as billboards, DOOH displays, and mall activations are proving essential for beauty brands to reach China's digitally connected yet highly mobile consumers.

A well-executed OOH campaign not only drives footfall to new retail points but also sparks social media buzz—a synergy that BM Outdoor often highlights as key for brand love and recall in highly competitive markets like China.

A new era for The Ordinary in Asia

The Ordinary’s China launch symbolizes more than just market entry—it’s a bold commitment to understanding and serving local consumers with transparency and science-first skincare. With an evolving beauty landscape and rising demand for authenticity, The Ordinary’s debut in China is set to redefine skincare standards and could become a textbook case of global expansion done right.

Embracing localization for deeper connections

To truly resonate with Chinese consumers, The Ordinary is expected to embrace localized marketing strategies, including product education campaigns, influencer collaborations, and community-focused activations. These efforts can help demystify the brand's science-driven formulas while fostering authentic connections that go beyond the product, creating lasting brand loyalty in one of the world’s most dynamic beauty markets.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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