UnionPay’s Bold OOH Campaign at Phnom Penh

Strategic Partnership with IAAC Cambodia

This strategic partnership with IAAC Cambodia, the exclusive advertising operator for Cambodia Airports, aims to showcase the benefits of billboard UnionPay Travel cards to Cambodian residents. “Airports offer a unique opportunity for brands to build local awareness amongst high-net-worth individuals and business decision-makers,” says Jonathan Goldsmid, CEO of IAAC Cambodia. “With Phnom Penh lacking a centralized business district, Phnom Penh International Airport serves as a key location to reach these audiences.” The campaign strategically targets frequent flyers at departure gates, a prime location to capture their attention as they prepare for their journeys.

Embracing Cambodia’s Growing Travel Culture

Travel is increasingly becoming a key part of the Cambodian lifestyle. Airports offer the ideal platform to connect with this growing segment of the population. The campaign highlights the convenience and security of UnionPay travel cards, empowering Cambodians to explore the world with peace of mind.

UnionPay boasts the world’s largest cardholder base and is already widely accepted across the globe. The localized airport ads reinforce the value proposition of UnionPay’s secure and convenient travel card services for Cambodian residents. This campaign emphasizes benefits such as:

• Competitive Currency Conversion Rates: Save money on every transaction, eliminating hidden fees and unfavorable exchange rates.
• Global Acceptance: Enjoy the convenience of using your UnionPay card in over 183 countries and regions.
• Amazing Offers: Enjoy exclusive discounts whenever you pay with your UnionPay cards locally or internationally.

The #UnionPayTravel campaign empowers Cambodians to embrace a world of travel possibilities with the secure and convenient UnionPay travel card.

Connection with Outdoor Advertising

UnionPay’s strategy at Phnom Penh International Airport highlights the advantages of outdoor advertising and DOOH (Digital Out-of-Home) campaigns. Airports, being high-traffic hubs, offer an effective platform for brands to connect with frequent travelers and professionals. Billboards and outdoor advertising in these locations not only increase brand visibility but also create a memorable connection with the target audience.

For Outdoor advertising companies, this type of campaign demonstrates how leveraging billboard advertising in strategic locations can maximize impact and brand relevance in a high-traffic environment. If you’re looking for advertising companies near me to design similar campaigns, consider how location and context can enhance your outdoor advertising strategy.