Members of
Madrid Pride Powered by Mahou

When it comes to cultural identity and celebration in Madrid, there’s one name that keeps pouring Mahou. For the 2025 San Isidro festival, the iconic beer brand has taken its love for the city to a new level by transforming the Marqués de Vadillo metro station into a tribute to the most castizo traditions of the capital.

From Branding to Experience: A Metro Like No Other

As you step into Marqués de Vadillo station, you’re greeted not just by commuters, but by claveles the symbolic flower of Madrid woven into the design of the entire space. This immersive branding experience speaks volumes of Mahou’s deep-rooted connection with Madrid, a bond that has matured just like their legendary brew.

Behind the creative execution of this campaign is Zenith España, the media agency that brought the concept to life, blending OOH (Out-of-Home) advertising with emotional storytelling right where the city pulses the strongest: in its public transport system.

A Celebration That Lives Beyond the Metro

This activation isn’t just a backdrop it’s a photo-op, a talking point, and a bold statement from a brand that knows how to honor the spirit of its city. With Mahou leading the charge and Zenith behind the scenes, San Isidro 2025 is more than a festivity it’s a branded experience. Whether you're raising a glass or catching the metro, Madrid is Mahou. Mahou is Madrid.

Tradition Meets Innovation in Outdoor Advertising

This campaign proves that tradition and innovation can coexist seamlessly in the world of advertising. By integrating classic Madrid symbols like the clavel with modern vinyl station wraps, Mahou and Zenith have shown how creative OOH strategies can elevate cultural celebrations while delivering high-impact brand visibility. It's a masterclass in how brands can tap into local identity to forge deeper emotional connections all while transforming everyday spaces into unforgettable visual experiences.

Mahou Sets the Bar for Cultural Campaigns

As brands seek more meaningful ways to connect with audiences, Mahou's San Isidro takeover sets a new benchmark in culturally rooted advertising. It's not just about visibility—it's about celebrating identity, community, and tradition in ways that resonate far beyond the campaign's duration. At BM Outdoor, we’ll continue showcasing these standout activations that define the future of OOH advertising—where every wall, station, or billboard tells a story worth remembering.

 

 

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
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Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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