Members of
Giant billboard transformed donations into action

A Billboard That Became a Social Movement

Outdoor advertising has the power to create impact and mobilize communities. A perfect example is the Wellington's Greatest Deed campaign, which engaged an entire city in a social cause through a massive billboard. This strategy not only stood out for its creativity but also for its ability to drive engagement and effectively raise funds.

A Billboard That Made History

To support the construction of Whakamaru, a shelter for homeless people in Wellington, the Wellington City Mission launched an OOH advertising campaign that turned donors into symbolic co-owners of the building. Instead of simply asking for donations, a 7-meter (23-foot) tall billboard was created, displaying the names of all contributors.

An Effective Outdoor Advertising Strategy

Placed in a high-traffic central location, this billboard became a live event. Each week, one of New Zealand’s most recognized figures, Sir Ashley Bloomfield, added new signatures to the billboard, drawing massive media attention and making a huge impact on social media. Coverage in top newspapers, television news, and radio stations reinforced the campaign’s visibility, proving the effectiveness of outdoor advertising for social causes.

The Power of DOOH in Purpose-Driven Campaigns

This campaign is a great example of DOOH advertising, as the digital billboard updated the number of donors in real-time. The mix of traditional and digital media allowed the message to reach a broader audience, maximizing impact and creating an emotional connection with the community.

Impact and Results

The billboard achieved its goal: attracting 1,258 donors, who were symbolically recognized as co-owners of Whakamaru. The initiative not only met its financial target but also raised awareness about homelessness and demonstrated the power of outdoor advertising to drive social change.

Conclusion: A Successful Out of Home Advertising Model

The Wellington's Greatest Deed campaign is a benchmark in outdoor media, showcasing how brands can connect with people and inspire action. This strategy can be applied across industries, from billboard rental to bus stop advertising, proving that outdoor advertising remains one of the most effective marketing tools.

This case also raises key questions for advertisers and brands: Imagine the impact your next campaign could have if implemented on a highway billboard advertising or through a bus shelter advertising network. The key lies in creativity and the ability to connect with audiences through public spaces.

 

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Files Blogs

January 2024 February 2024 March 2024 April 2024 May 2024

Share This:

Shares
facebook sharing button Share
twitter sharing button Tweet
gmail sharing button Email
whatsapp sharing button Share
snapchat sharing button Snap
email sharing button Email
sharethis sharing button Share
messenger sharing button Share
linkedin sharing button Share
pinterest sharing button Pin
reddit sharing button Share
telegram sharing button Share
skype sharing button Share