Disney Cruise Line Launches Emotional Campaign

Blending Outdoor Advertising with Disney Magic

Disney Cruise Line is setting sail not only on the seas but also across the streets of London and Southeast England. In a creative collaboration with Havas London, the brand has launched an immersive outdoor advertising campaign featuring beloved characters like Mickey Mouse, Minnie, Woody, and Stitch.

Through cleverly designed digital billboards that resemble ship portholes, these familiar faces invite passersby to "Get closer to your best friends." The campaign aims to emotionally connect the UK audience with the Disney Cruise Line experience, especially now that the cruise offers departures from Southampton for the very first time.

Over 3,000 Outdoor Advertising Touchpoints Across London

With more than 3,000 billboard advertising touchpoints across key areas in London and Southeast England, this campaign amplifies Disney Cruise Line’s visibility in a highly competitive market. The billboard advertising rates for such a widespread activation highlight the strategic investment Disney is making in the UK, blending emotional storytelling with high-impact outdoor media.

If you're curious about billboard advertising prices or want to explore options for your brand, check out BM Outdoor Canada for expert insights and competitive rates.

Emotional Connection Drives Billboard Advertising Success

This campaign not only promotes travel but also captures the imagination of Disney fans of all ages. Havas London’s creative direction focused on simplicity and emotional resonance, proving once again that billboard advertising can do more than just sell—it can tell stories, spark feelings, and create memorable moments in everyday settings.

 

 

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