Spotify Celebrates Billie Eilish Times Square Billboard

A Bold Statement in the Heart of NYC

In a bold move that merges music and outdoor marketing, Spotify lit up Times Square with an eye-catching billboard celebrating 1 year of Billie Eilish’s album “HIT ME HARD AND SOFT.” Standing tall against the New York skyline, the vertical display marked a major milestone: 250M+ listeners and over 7 billion streams.

This campaign not only underscores Spotify’s global reach but also highlights the power of outdoor advertising in amplifying cultural moments. As part of its broader strategy, the streaming giant continues to blend physical presence with digital dominance — and this moment was a perfect example.

Music Meets Massive Impact

Billie Eilish, known for redefining pop culture, once again proves her impact with an activation that’s impossible to ignore. Dressed in her signature oversized style, she commands attention as the face of the billboard. The minimalist design, vibrant color gradient, and strategic placement make it one of the most visually striking campaigns of the year.

For music fans walking through Times Square, it’s more than a promotion — it’s a celebration of artistry and fan devotion.

Why Outdoor Advertising Works for Music Marketing

This campaign is a stellar case of how billboard advertising can create buzz, build brand affinity, and spark conversations — especially when deployed in high-traffic, high-visibility areas like Times Square. With billions of impressions daily, such campaigns extend well beyond their physical footprint, thriving across social media and digital platforms.

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Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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