Broadsign and Pattison: Teaming Up in Canadian DOOH Advertising

Innovation in Outdoor Advertising

The collaboration between Broadsign, an outdoor advertising technology provider, and Pattison Outdoor Advertising, a leading OOH media owner based in Canada, marks a milestone in the realm of digital advertising. This partnership has led to the adoption of the Broadsign technology stack, enabling Pattison to enhance its service offerings and maximize the effectiveness of its outdoor advertising campaigns.

Enhancing DOOH Campaigns

Since the software rollout began in March, Pattison has successfully executed OOH campaigns for a variety of clients, including well-known brands such as Holt Renfrew, Lotto Quebec, McDonald's, and Tim Hortons. Jessica Littlejohn, Director of Digital Innovation at Pattison, emphasized that “the Broadsign tech stack quickly emerged as the best fit for our ad-serving needs, allowing us to maximize yield and revenue potential while ensuring pDOOH campaigns can be seamlessly executed based on client goals.”

Pattison's Competitive Advantage

Partnering with Broadsign not only strengthens Pattison's technological infrastructure but also reaffirms its reputation as an industry trailblazer. As one of the first media owners to offer full-scale programmatic DOOH and advanced audience-based targeting options, Pattison is well-positioned to lead the evolution of outdoor advertising. Maarten Dollevoet, Chief Revenue Officer at Broadsign, praised Pattison's commitment: “Their constant evolution in digital toolsets prepares the way for the next wave of outdoor advertising.”

Conclusion: A Bright Future for Outdoor Advertising

The collaboration between Broadsign and Pattison exemplifies how DOOH advertising can transform the landscape of outdoor advertising. By embracing new technologies and innovative approaches, both companies are paving the way for a future where digital billboards and outdoor advertising integrate more efficiently and effectively.

 

 

 

 

 

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