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The Outdoor Media Blog: Tips & Insights for Canada

Discover the Latest Blogs on Outdoor Advertising in Canada

Ikea Sweden: 'Wherever Life Goes'
NEW

Ikea Sweden: 'Wherever Life Goes'

Oct 27, 2025
In Sweden, Ikea’s ‘Wherever Life Goes’ puts iconic price tags at center—showing how homes adapt to life changes, from first chords to first kisses.
Dior Lights Up New York City
NEW

Dior Lights Up New York City

Oct 27, 2025
To celebrate its new flagship, Dior illuminated New York landmarks—turning the city into a luminous symbol of artistry and innovation.
Netflix ‘Steve’ Murals Add Character to the City
NEW

Netflix ‘Steve’ Murals Add Character to the City

Oct 24, 2025
Murals for Netflix’s ‘Steve’ light up Glasgow, Manchester, Hackney, and Wandsworth — telling stories beyond decoration.
Depop ‘Doppelgänger’ by Uncommon New York
NEW

Depop ‘Doppelgänger’ by Uncommon New York

Oct 24, 2025
Depop launches its biggest U.S. OOH push: ‘Doppelgänger’ makes resale a cultural norm—where taste recognizes taste across cities.
More articles
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Mike Garcia.      02/28/2024     

VILSA's DOOH Triumph: Precision Targeting, Maximum Engagement

Discover how VILSA's DOOH campaign achieved unprecedented engagement by targeting the right audience with precision and innovative tactics.

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dooh
Mike Garcia.      02/26/2024     

Wildstone and Micromedia Forge Digital Advertising Partnership

Wildstone partners with Micromedia, expanding digital advertising in Ireland, targeting prime locations for enhanced brand visibility.

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Mike Garcia.      02/26/2024     

Cheesy Delights: Saputo's Food Truck Adventure

Join Saputo's food truck journey across Quebec and Ontario, sampling delicious Cheese Fries and enjoying exclusive discounts along the way!

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dooh
Mike Garcia.      02/26/2024     

Gay Lea's Joyful OOH Campaign Lights Edmonton

Gay Lea spreads joy in Edmonton with an impressive OOH campaign featuring a giant whipped cream can, emphasizing quality and emotional satisfaction.

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dooh
Mike Garcia.      02/22/2024     

Empowering Women: Art's Role in Societal Change

Discover how art and advocacy intersect, empowering women and driving societal change in this innovative collaboration with Martin Firrell and Clear Channel UK.

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Mike Garcia.      02/21/2024     

Capital One's $35 Billion Discover Acquisition: Insights

Discover's $35B acquisition by Capital One reshapes credit cards, promising innovation and challenges ahead in the financial landscape.

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Mike Garcia.      02/21/2024     

Marketing Mastery Propels Molson Coors to Success

Molson Coors' strategic marketing boosts sales, outshining competitors, with brands like Coors Light leading the way in Q4 performance.

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Mike Garcia.      02/20/2024     

Marriott Bonvoy Celebrates March Madness Game Rituals

Join Marriott Bonvoy in celebrating March Madness with game-day rituals! Experience the excitement and win exclusive prizes.

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Mike Garcia.      02/16/2024     

Static OOH: Resilience and Growth Amidst Digital

Explore the enduring strength of static OOH advertising, driving growth amidst digital dominance. Insights from Broadsign report.

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Mike Garcia.      02/16/2024     

Crucial OOH Trends: Insights from Award Winners

Discover pivotal OOH trends from award-winning campaigns, unveiling innovation, creativity, and strategic insights for advertisers.

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Mike Garcia.      02/15/2024     

Valentine's Day: Brands Spread Love Outdoors Creatively

Discover how brands creatively express love outdoors on Valentine's Day through witty billboards and clever campaigns, capturing hearts on the streets.

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Mike Garcia.      02/15/2024     

OOH Advertising: The Skyrocketing Trend in Marketing

Discover the meteoric rise of Out of Home (OOH) advertising, outpacing traditional mediums. Unlock the future of marketing trends.

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Mike Garcia.      02/13/2024     

Revolutionizing Out-of-Home Advertising: Programmatic DOOH

Discover how programmatic DOOH is reshaping out-of-home advertising with flexibility, precision targeting, and real-time optimization for brands.

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Mike Garcia.      02/13/2024     

Quebecor's Street-Level Tour: Innovating OOH Advertising

Discover Quebecor's groundbreaking Street-Level Tour platform, revolutionizing OOH advertising with immersive virtual exploration and innovative insights.

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dooh
Mike Garcia.      02/13/2024     

Transforming Out-of-Home Ads: Electric Bus Success

Discover how Electric Bus Transit Media in California is revolutionizing out-of-home advertising with sustainable, high-impact solutions.

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Mike Garcia.      02/13/2024     

Transforming Out-of-Home Ads: Electric Bus Success

Discover how Electric Bus Transit Media in California is revolutionizing out-of-home advertising with sustainable, high-impact solutions.

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dooh
Mike Garcia.      02/12/2024     

Unlocking OOH Success: Insights from Award Winners

Dive into the winning strategies of top OOH campaigns, revealing the keys to advertising success in 2024 and beyond. Learn from the best!

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Mike Garcia.      02/09/2024     

Regency Outdoor: Hollywood's Awards Season Adornment Success

Regency Outdoor Advertising: Elevating Hollywood campaigns with iconic billboards, setting the stage for awards season success.

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Mike Garcia.      02/08/2024     

Unlocking Out of Home Success: Key Strategies

Elevate your advertising game with these essential Out of Home strategies. Optimize placement, timing, and messaging for maximum impact!

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Mike Garcia.      02/02/2024     

Maximizing DOOH Opportunities: Insights for Marketers 2024

Unlock the power of DOOH in 2024! Discover precision targeting, innovative storytelling, and sustainability trends for marketing success.

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Mike Garcia.      02/01/2024     

TikTok Expands Its Reach: Enters OOH and Cinema

TikTok breaks boundaries, expanding to billboards and cinemas worldwide with 'Out of Phone' initiative. Experience joy beyond the phone screen!

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