Marriott Bonvoy Celebrates March Madness Game Rituals

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Join Marriott Bonvoy in celebrating March Madness with game-day rituals! Experience the excitement and win exclusive prizes.

Capturing the Spirit of NCAA Madness

As March Madness fever sweeps the nation, Marriott Bonvoy is diving headfirst into the craze with a vibrant new campaign celebrating the rituals of NCAA athletes, coaches, and fans. This exciting initiative, spearheaded by Marriott's in-house agency, Riott Haus Creative, aims to capture the essence of game-day preparations and the unique experiences offered by Marriott Bonvoy hotels.

A Multifaceted Approach to Engagement

Launched on Feb. 19, the campaign kicked off with gripping 15- and 30-second spots across digital media platforms, setting the stage for what promises to be an electrifying journey. As the tournament heats up, the campaign will make its mark on linear TV starting March 19, complemented by radio ads and eye-catching out-of-home placements in key March Madness markets.

Harnessing the Power of Social Media

But Marriott's engagement doesn't stop there. The brand is diving into the world of social media, leveraging platforms like TikTok and Instagram to share compelling athlete name, image, and likeness (NIL) content. This digital content blitz will continue to unfold throughout the spring, keeping fans engaged and energized.

An Unforgettable Sweepstakes

As if that wasn't enough excitement, Marriott is offering fans the chance of a lifetime with an exclusive sweepstakes. Lucky winners will snag a trip to the Women’s Final Four in Cleveland, Ohio, complete with flights, hotel accommodations, and coveted courtside seats. Plus, they'll get to partake in a "game day rituals session" with none other than Sydney Carter, a women’s college basketball coach and Marriott partner.

Celebrating Diversity in Game-Day Rituals

The heart of the campaign lies in celebrating the diverse game-day rituals that define the NCAA experience. From the intense pre-game rituals of passionate fans at various Marriott hotels to the serene meditation sessions of coaches like Sydney Carter, every aspect is captured with cinematic flair. Even University of North Carolina point guard Elliot Cadeau makes an appearance, strolling through a Fairfield Inn & Suites as the school's marching band belts out a spirited rendition of "Roam."

A Cinematic Journey Directed by Industry Veterans

Directed by the talented Scott Cudmore and brought to life by Good Company, the campaign promises to captivate audiences throughout March Madness. As it unfolds on linear TV and permeates the airwaves with radio ads, Marriott is leaving no stone unturned in its quest to connect with fans.

Innovating for the Future

And it's not just about the tournament. Marriott continues to innovate, recently unveiling the Marriott Media Network, a groundbreaking cross-platform ad solution aimed at reaching new audiences. This bold move underscores Marriott's commitment to staying ahead of the curve and delivering unforgettable experiences.

Join the Madness with Marriott Bonvoy

So, as the madness unfolds on the courts, Marriott Bonvoy invites you to join in the excitement. Whether you're a die-hard fan or a casual observer, there's something for everyone in this celebration of game-day rituals. Experience the magic of March Madness with Marriott Bonvoy and make memories that will last a lifetime.

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