Quebecor's Street-Level Tour: Innovating OOH Advertising

How to maximize the efficiency of LED screens (DOOH)

Discover Quebecor's groundbreaking Street-Level Tour platform, revolutionizing OOH advertising with immersive virtual exploration and innovative insights.

Introduction

In today's fast-paced advertising landscape, staying ahead of the curve is essential. With the rise of digital marketing, finding innovative ways to engage audiences is paramount. Quebecor, a leader in out-of-home (OOH) advertising, understands this need for innovation and has introduced a groundbreaking interactive platform that is revolutionizing the way advertisers explore their offerings.

The Street-Level Tour Platform

The Street-Level Tour platform, developed in-house by Quebecor's dedicated team, offers advertisers a unique opportunity to virtually navigate through the company's extensive network of street furniture. From the comfort of their homes or offices, visitors can immerse themselves in a comprehensive tour that showcases the diverse range of advertising opportunities available.

Unique Features

What sets this platform apart is its user-friendly interface and interactive features. Whether you're a seasoned advertiser or new to the world of OOH marketing, the Street-Level Tour provides valuable insights and inspiration. While the virtual tour is accessible to all, Quebecor highly recommends taking a guided tour with an account manager to maximize the experience.

Insights from Patrick Jutras

Patrick Jutras, Senior Vice President and Chief Advertising Officer of Quebecor and TVA Group, emphasizes the importance of finding the right partner in the advertising journey. He likens choosing a transit shelter for advertising to purchasing a home – it's crucial to find a partner who can offer the best visibility and infrastructure tailored to your needs. With the Street-Level Tour, Quebecor is empowering advertisers to explore the full scope of their services while adhering to public health guidelines.

Exploring the Montreal Market

During the tour, advertisers can delve into the Montreal market, exploring various boroughs and gaining insights into their demographics and urban environment. A highlight of the experience is the showcase of creative installations, providing inspiration for impactful advertising campaigns. From standard transit shelters to digital and solar-powered options, the platform presents an array of OOH advertising products available in the city.

Conclusion

Innovation is at the heart of Quebecor's approach, and the Street-Level Tour platform exemplifies their commitment to providing cutting-edge solutions for advertisers. As the advertising landscape continues to evolve, Quebecor remains at the forefront, empowering brands to connect with their target audiences in meaningful ways. With the Street-Level Tour, the possibilities are endless, offering a glimpse into the future of OOH advertising.

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