OOH Advertising: The Skyrocketing Trend in Marketing

How to maximize the efficiency of LED screens (DOOH)

Discover the meteoric rise of Out of Home (OOH) advertising, outpacing traditional mediums. Unlock the future of marketing trends.

In the ever-evolving landscape of advertising, Out of Home (OOH) marketing has emerged as a formidable contender, outpacing the growth rates of traditional mediums like TV and Print. The recently released Pitch Madison Advertising Report (PMAR) 2024 unveils the remarkable surge of OOH, with a staggering 13% growth rate in 2023, surpassing expectations and crossing its pre-Covid levels.

OOH's Meteoric Rise

In 2023, OOH AdEx soared to Rs. 4,140 crore, marking a substantial increase over the previous year. This growth trajectory, propelled by a myriad of factors, underscores the growing preference for OOH among advertisers. Notably, this growth outshines that of TV and Print, traditionally dominant mediums in the advertising sphere.

Infrastructure and Technological Advancements

PMAR attributes OOH's ascent to a burgeoning infrastructure landscape, marked by the proliferation of airports, metro rails, and upgraded outdoor sites across Tier-1 and Tier-2 cities. The integration of advanced technologies like Anamorphic, 3D, and CGI has further bolstered OOH's impact, enabling advertisers to craft compelling narratives and elevate brand presence.

Changing Trends and Category Analysis

A quarter-wise analysis reveals a notable shift towards consistent spending across quarters, indicating a promising outlook for site owners. In terms of category analysis, Real Estate and Construction Materials continue to lead, followed closely by Organized Retail and BFSI. Noteworthy is the resurgence of OOH's appeal among FMCG brands, albeit with a slight dip in market share.

Political and Branding Landscape

OOH has emerged as a favored medium not only among commercial brands but also among political entities, particularly in the lead-up to parliamentary elections. The accessibility of digital screens in diverse settings has debunked misconceptions about OOH's efficacy, prompting a paradigm shift among advertisers.

Future Projections

Buoyed by these developments, PMAR forecasts a further 15% growth in OOH, projecting a rise in market share to 4.3% by 2024. With India's OOH market poised for over-indexing, the proliferation of large digital format screens is expected to redefine advertising landscapes in urban centers.

Conclusion

The trajectory of OOH advertising reflects a dynamic shift in the marketing paradigm, underscored by technological innovation and evolving consumer preferences. As OOH continues to ascend as a potent force in the advertising realm, stakeholders can anticipate a compelling journey ahead, characterized by growth, innovation, and transformative impact.

Discover BM Outdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
Affordable for all: We offer options that fit all budgets and types of businesses.
Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Members of