TikTok Expands Its Reach: Enters OOH and Cinema

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TikTok breaks boundaries, expanding to billboards and cinemas worldwide with 'Out of Phone' initiative. Experience joy beyond the phone screen!

In a bold move to broaden its horizons, TikTok has announced the global launch of its "Out of Phone" solution, allowing its engaging content to permeate billboards, cinemas, and other video-enabled out-of-home (OOH) screens. This groundbreaking initiative was unveiled at Advertising Week New York, signifying TikTok's commitment to extending its influence beyond the confines of mobile screens.

Dan Page, TikTok's Global Head of Distribution, New Screens, shared insights into the initiative, stating, "With Out of Phone, we’re taking TikTok beyond the palm of our hands and into everyday life." The platform aims to enable partners and brands to showcase TikTok content in diverse physical spaces, offering a unique opportunity to connect with new audiences.

The scope of Out of Phone includes a wide range of outdoor partners across the United States, Canada, Latin America (LATAM), and the Asia-Pacific (APAC) region. Adomni and DIVE Billboards are pivotal partners covering all territories, with additional regional collaborations such as GSTV, Raydiant, Redbox, Loop TV, ReachTV, and VEVO in the U.S. In Canada, GSTV, Raydiant, Redbox, Loop TV, ReachTV, and VEVO are also part of this expansive initiative.

In the LATAM region, collaborations with Latam Airlines, Mude.Fit, VEVO, and Zanzar underscore TikTok's commitment to establishing a global presence. The platform is leveraging cinema partnerships with Screenvision in the U.S. and Cineplex in Canada, aiming to replicate the immersive TikTok experience on the silver screen.

TikTok's expansion doesn't stop there, as a spokesperson revealed plans to explore partnerships in the European Union (EU) and the United Kingdom (UK), indicating a strategic vision for continued global growth.

Dan Page emphasized TikTok's mission, saying, "From billboards to restaurants, gas stations to airports, we are on a mission to create endless ways for our community to experience the joy and creativity of TikTok." As the platform pioneers this venture into OOH and cinema, it's poised to redefine how audiences interact with short-form video content beyond the conventional phone screen, marking a significant evolution in the world of digital advertising

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