Unlocking OOH Success: Insights from Award Winners

How to maximize the efficiency of LED screens (DOOH)

Dive into the winning strategies of top OOH campaigns, revealing the keys to advertising success in 2024 and beyond. Learn from the best!

In the realm of advertising, capturing attention amidst the bustling noise of modern life is a formidable challenge. Yet, for those who dare to innovate and push the boundaries, the rewards can be significant. The recent winners of The Drum Awards for Out-of-Home (OOH) epitomize this spirit of innovation, demonstrating the immense impact, creativity, and bold approaches that define successful OOH campaigns in 2024.

Let's embark on a journey through the narratives of three prominent brands that emerged victorious at The Drum Awards, offering invaluable insights and lessons for advertisers keen on harnessing the power of OOH in their campaigns.

Flexibility Breeds Creativity

At the heart of OOH lies a canvas for boundless creativity. British Airways' 'A British Original' campaign, recognized in the Digital category, stands as a testament to this ethos. With over 500 different ways to travel, the campaign leveraged dynamic digital out-of-home (DOOH) to deliver a personalized experience to audiences. By embracing flexibility and immediacy, British Airways and creative agency Uncommon crafted a myriad of unique copylines, showcasing the versatility of the medium.

Meanwhile, Ikea Canada's 'Window Shopping' campaign redefined the concept of outdoor advertising by transforming real homes into living ads, seamlessly blending into the urban landscape. This bold approach, executed in collaboration with creative agency Rethink, not only promoted a new store launch but also sparked intrigue and engagement among passersby.

Embracing Innovation

Innovation lies at the core of successful OOH campaigns, pushing the boundaries of traditional advertising. EE's 'Stay Connected at Night' campaign exemplifies this ethos, integrating facial recognition software, augmented reality (AR), and live transport data to ensure the safety and connectivity of urban dwellers during nighttime. By harnessing cutting-edge technology, EE delivered a memorable and impactful experience, reinforcing its commitment to customer well-being.

Diverse Formats, Endless Opportunities

The landscape of OOH advertising continues to evolve, offering a vast array of formats and locations to captivate audiences. British Airways' strategic deployment of 14 different DOOH formats in the 'A British Original' campaign underscores the diversity and versatility of the medium. From iconic London landmarks to premium digital displays, the campaign achieved unparalleled reach and engagement, solidifying the brand's presence in the minds of consumers.

Similarly, Ikea Canada's meticulous placement of OOH ads along travel routes and shopping destinations maximized visibility and foot traffic, driving excitement and anticipation for the new store opening.

Contextual Targeting

In the realm of digital out-of-home, contextual targeting emerges as a powerful tool to deliver personalized experiences to audiences. EE's innovative approach to time-based targeting, tailored to the nighttime activities of urbanites, yielded exceptional results. By aligning media placement with audience behavior, EE effectively enhanced brand relevance and engagement, fostering meaningful connections with consumers.

As we reflect on the triumphs of these visionary brands at The Drum Awards for OOH, it becomes evident that success in outdoor advertising hinges on a potent blend of creativity, innovation, and strategic execution. In an era defined by constant flux and evolving consumer preferences, embracing the dynamism of OOH is not merely a choice but a strategic imperative for brands aspiring to leave a lasting impression.

In the ever-expanding universe of advertising possibilities, OOH stands as a beacon of creativity and limitless potential, beckoning brands to embark on a journey of exploration and discovery. As we navigate the terrain of tomorrow's marketing landscape, let us draw inspiration from the trailblazers of today, forging new pathways to success in the realm of out-of-home advertising.

Discover BM Outdoor: Billboard Advertising in US and Canada!

Why choose BM Outdoor for your outdoor advertising?

Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
Affordable for all: We offer options that fit all budgets and types of businesses.
Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

Members of