Wildstone and Micromedia Forge Digital Advertising Partnership

How to maximize the efficiency of LED screens (DOOH)

Wildstone partners with Micromedia, expanding digital advertising in Ireland, targeting prime locations for enhanced brand visibility.

Expanding Presence in Ireland's Digital Out-of-Home Market

Wildstone, the UK-headquartered Out-of-Home (OOH) company, is making its mark in the digital out-of-home market in Ireland through an exciting partnership with Micromedia.

Strategic Location Selection

Situated strategically on the highly prominent arterial routes of Donnybrook Road and Killeen Road, these landmark locations signify Wildstone’s debut in the digital landscape of Ireland.

Collaboration with Micromedia

These prime locations, owned freehold by Wildstone, mark the inception of a promising collaboration with Micromedia, a significant player in the Irish OOH scene. Micromedia boasts over 240 digital screens nationwide, cementing its position in the dynamic Digital Out-of-Home (DOOH) market.

Enthusiastic Partnership

Dave Smith, Managing Director of Micromedia, expresses his enthusiasm about the partnership, stating, “We’re thrilled about this collaboration with Wildstone, expanding our digital portfolio with two prime locations in Dublin. The quality of these advertising sites and the superior screens underscore Wildstone’s expertise in the Out of Home industry. We look forward to the growth of this partnership with new potential sites on the horizon.”

Delighted Initiatives

Echoing the sentiment, Michael Smith, Commercial Director at Wildstone, adds, “We are delighted to kick start our digital roll out in Ireland through this partnership with Micromedia. We were so impressed with Dave and his team, the enthusiasm they show and their commitment to this partnership. We look forward to working with the Micromedia team going forward. These two digital developments in Dublin are a significant first step, and we are excited to bring more digital opportunities to market over the coming months.”

Industry Leadership

Wildstone stands as a leading entity in the European OOH industry, boasting a diverse portfolio of over 5,000 OOH assets. This portfolio includes digital 48-sheet screens, classic paper and paste billboards, as well as super-premium digital sites.

Future Growth

The partnership between Wildstone and Micromedia marks a significant stride in the evolution of the digital out-of-home landscape in Ireland. With a shared vision for innovation and excellence, both companies are set to reshape the advertising scene, offering unparalleled opportunities for brands to engage with their audiences in the bustling streets of Dublin and beyond. Stay tuned for more exciting developments as this partnership unfolds.

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