Luxury moves forward on foot, on wheels, and on walls. RIMOWA’s newest campaign with Lewis Hamilton takes New York with undeniable energy.
Timeless Craftsmanship Meets Urban Pulse
No one builds a legacy by standing still—and RIMOWA proves it once again. Their latest collaboration features none other than Formula One legend Lewis Hamilton, brought to life through a striking out-of-home campaign in New York City.
The campaign merges the brand’s meticulous craftsmanship with the restless energy of NYC, a city in constant motion. From SoHo to Midtown, large-format street-level visuals capture Hamilton in motion, embodying a message that resonates with dreamers and doers alike.
Embedding Luxury Directly into Street Culture
This isn’t just advertising—it’s a cultural moment. By choosing urban hotspots with high foot traffic, the campaign seamlessly integrates RIMOWA into the lifestyle of those who live and breathe the city's fast pace.
With BM Outdoor tracking global trends in OOH (out-of-home) advertising, this campaign stands out as a masterclass in contextual placement. It puts the product where the inspiration lives—on the streets, among the people, on the move.
A Legacy in Motion with Lewis Hamilton
Lewis Hamilton, a global icon of precision, excellence, and speed, is the perfect face for a brand that thrives on purpose and performance. His presence in the campaign is more than star power—it’s a statement. By aligning with a figure who redefines boundaries, RIMOWA communicates not just style, but legacy. And what better city than New York, where movement is constant and stories are written on every block?
A New Standard for Luxury Outdoor Ads
At BM Outdoor, we spotlight campaigns that push the boundaries of creativity and urban relevance. RIMOWA’s NYC takeover does just that turning sidewalks into storytelling platforms and static displays into moments of cultural sync. This is not just about luggage. It’s about mobility, identity, and presence.
The City That Never Stops Meets the Brand That Always Moves
At BM Outdoor, we celebrate campaigns that live, breathe, and move with the people. RIMOWA’s collaboration with Lewis Hamilton is a case study in momentum—a brand story told at street speed. Want more street-level brilliance? Keep following us for the next wave of outdoor innovation.
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