Ravens Charge Into Playoffs with Dynamic Digital OOH

Fans Get Front and Center with Digital OOH Advertising

The Baltimore Ravens are charging into the playoffs with a game-changing approach to outdoor advertising. Their latest campaign puts fans front and center, harnessing the power of dynamic content on digital OOH (Out of Home) billboards. The team’s innovative use of DOOH is taking fan engagement to the next level by giving supporters the chance to create a personalized billboard ad with their "game face." These personalized billboards have been displayed on digital billboards around Baltimore, offering a unique way for fans to connect with their favorite team and showcase their Ravens pride.

A Winning Combination of OOH Ads and Social Media Engagement

What sets this campaign apart is its interactive component. Fans who participate and share their personalized billboard ad on social media are also entered to win autographed prizes! This clever integration of OOH advertising with social media engagement amplifies the campaign’s reach and encourages fan participation. It’s a brilliant use of outdoor advertising and digital billboards, blending traditional out of home media with modern DOOH ads.

How Billboard Advertising Prices Play a Role in Effective Campaigns

In cities like Baltimore, where dynamic digital billboards are part of the landscape, understanding billboard costs is essential for creating impactful campaigns. When it comes to billboard advertising in Toronto or any other city, the billboard ad price can vary depending on location, visibility, and type of advertisement. For instance, highway billboard advertising or bus shelter ads may offer different rates compared to billboards for lease or digital out of home (DOOH) options.

Here’s a breakdown of typical billboard ad rates and outdoor advertising costs:

  • Billboard ad rates: These can range from a few hundred dollars to several thousand per month, depending on factors like location and size.
  • Billboard rental: Renting a billboard sign is often more cost-effective than buying, especially for short-term campaigns.
  • Highway billboard advertising: This form of outdoor advertising tends to be more expensive, especially in high-traffic areas.
  • DOOH advertising: Digital billboards can be pricier than traditional billboards, but they offer more flexibility with dynamic content and the ability to target specific audiences.

The Power of Outdoor Advertising Companies in Campaign Success

Companies specializing in outdoor advertising are experts at tailoring campaigns to specific locations and demographics. By leveraging various formats, such as bus stop shelter ads, transit shelter ads, or billboards for lease, advertisers can find the right balance between cost and impact. Additionally, OOH advertising offers an excellent return on investment, as it provides high visibility and the ability to reach a wide audience at any time of day.

OOH and DOOH: The Future of Marketing

This Ravens campaign exemplifies how out of home advertising is evolving. With the rise of DOOH ads, brands are able to showcase dynamic content that can be personalized and even interactive. Fans are no longer just passive viewers—they are active participants in shaping the billboard advertising landscape. The integration of social media with traditional outdoor advertising creates a seamless experience that resonates with a modern audience.

As OOH advertising continues to grow in influence, the future of billboards—whether traditional or digital—looks bright. Whether you're considering billboard advertising costs for a major campaign or exploring billboard prices for a local promotion, outdoor advertising remains one of the most powerful tools for building brand visibility and engaging with consumers in creative, meaningful ways.

 

Discover BMOutdoor: Billboard Advertising in US and Canada!

Why choose BMOutdoor for your outdoor advertising?

  • Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
  • Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
  • Affordable for all: We offer options that fit all budgets and types of businesses.
  • Sales team at your service: Our passionate sales team is ready to help you achieve your goals.

Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.

Outdoor Advertising

Outdoor advertising reaches people where they spend the majority of their time—outside. This includes posters, wall murals, and superboards that captivate audiences as they move through urban spaces.

Transit Advertising

Transit ads make use of public transportation to deliver messages, whether on buses, subways, or train stations. Ideal for reaching commuters in high-traffic areas.

Public Space Advertising

From airports to stadiums, public space advertising places your message in locations where large groups gather, creating strong brand awareness and high visibility.

Digital Advertising

Maximize your brand's impact with digital screens, which offer flexibility and dynamic content that can be tailored to different audiences and times of day.

 

Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign

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