Warner Bros unleashes a bold outdoor campaign in Glasgow, inviting fans to step into Superman’s cape ahead of the movie’s global premiere.
Warner Bros brings Superman to Glasgow streets
To celebrate the upcoming release of James Gunn’s Superman, Warner Bros has rolled out a bold outdoor campaign across the UK, with Glasgow taking center stage. The campaign features larger-than-life interactive murals that invite fans to physically step into the iconic role of Superman. These installations are designed not only as promotional pieces but also as immersive social media moments, bridging the gap between cinema and the street. This approach exemplifies how Outdoor Advertising continues to captivate attention in a digital-first world.
Find Superman murals in Glasgow city
If you’re in Glasgow, you can pose like the Man of Steel at two iconic locations: The Boat Shed in Queens Park, in the heart of the Southside, and The Nancy Smillie Shop in Cresswell Lane, nestled in the artistic West End.
Both murals depict Superman’s flowing red cape, painted with incredible detail to appear as if it’s attached to the person standing in front. These murals are more than just art—they’re activations that invite fans to engage with the Superman legacy in a tangible, fun, and shareable way. They also serve as urban landmarks during the countdown to the UK movie premiere.
Glasgow artists lead this creative project
The visual magic behind these murals was made possible by three talented Glasgow-based artists: Mark Roe, Abraham Osario, and Barry Jenkins. Their mission was clear—turn the streets of Glasgow into an open-air cinema set. By merging hyperrealistic painting with cinematic imagination, they’ve captured the power and motion of Superman in a still mural. Their work shows how local artists can elevate global campaigns with unique cultural expression, giving each mural a pulse that’s both heroic and community-rooted. These pieces are not only visually stunning, they also reflect the power of local art in outdoor storytelling.
QR codes unlock private movie screenings
Each Superman mural is more than a photo opportunity—it’s a gateway to an exclusive prize. Hidden in plain sight are QR codes that, when scanned, enter fans into a contest for a private screening of James Gunn’s Superman. This activation turns spectators into participants, adding a gamified experience to traditional outdoor advertising.
The film stars David Corenswet as Clark Kent/Superman, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor, promising a fresh reboot of the beloved DC franchise. With the UK premiere set for July 11, Warner Bros is harnessing the power of public space to drive excitement ahead of release day.
BM Outdoor tracks the boldest OOH campaigns
At BM Outdoor, we spotlight the most creative and cutting-edge outdoor advertising campaigns happening worldwide. This Superman mural initiative is a prime example of how OOH is no longer just about exposure—it’s about experience. We believe in showcasing how brands like Warner Bros are pushing boundaries with street-level innovation, interactive touchpoints, and community engagement. From digital billboards to large-scale murals and transit wraps, BM Outdoor curates the very best in brand storytelling through public space. Stay tuned for more updates on the world’s most talked-about campaigns.
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