
Whiskey Meets the Big Apple in Style
New York City’s iconic Times Square has a new star this June: Jack Daniel’s. The legendary whiskey brand is running an eye-catching OOH campaign, leveraging one of the most visited advertising arenas in the world to promote its unmistakable identity.
Large-format digital screens showcase Jack Daniel’s unmistakable bottle, reinforcing its image with vibrant visuals and crisp slogans tailored to NYC’s energetic crowd.
Beyond the Billboard: A Multi-Channel Strategy
This isn’t just a street-level stunt. Jack Daniel’s is executing a 360° media campaign that fuses digital ads, social media activations, and outdoor presence. The campaign seamlessly connects with its online followers through interactive content, giveaways, and influencer collaborations, creating a cohesive brand experience across platforms.
Why OOH Still Matters for Iconic Brands
In a digital-heavy world, out-of-home (OOH) advertising remains a powerful tool—especially when used in high-impact areas like Times Square. Brands like Jack Daniel’s remind us that billboard advertising in New York City can drive brand recall and emotional connection in seconds.
To explore more impactful outdoor campaigns, visit BM Outdoor for the latest in global OOH creativity.
June Launch: Timing with Purpose
The campaign’s June debut isn’t random—it aligns with the start of summer, a peak time for tourism and outdoor activity in NYC. Jack Daniel’s leverages this season to capture the attention of locals and global visitors alike, reinforcing its image as a classic summer companion.
Times Square: The Ultimate Stage for Storytelling
With over 300,000 daily visitors, Times Square offers unmatched visibility. By placing its message in this cultural and commercial heart of NYC, Jack Daniel’s shows how legacy brands can stay relevant and visually unforgettable in the age of fast-scroll media.
Discover BM Outdoor: Billboard Advertising in US and Canada!
Why choose BMOutdoor for your outdoor advertising?
- Consumer trust: Outdoor advertising is a trusted medium for many, standing the test of time.
- Direct and captivating messages: We deliver clear and compelling messages that effectively reach your audience.
- Affordable for all: We offer options that fit all budgets and types of businesses.
- Sales team at your service: Our passionate sales team is ready to help you achieve your goals.
Do you need outdoor advertising? It remains effective in boosting your brand in the United States and Canada, working in collaboration with digital marketing and other channels.
Our services have coverage that extends throughout the United States, Canada, and Latin America. Take your message beyond borders! Contact us today at +1 365-635-5074 or email contact@bmoutdoor.com and let us be a part of the success of your next advertising campaign