Jack Daniel’s is turning heads in Times Square this June with a striking blend of out-of-home and digital storytelling.
Whiskey Meets the Big Apple in Style
New York City’s iconic Times Square has a new star this June: Jack Daniel’s. The legendary whiskey brand is running an eye-catching OOH campaign, leveraging one of the most visited advertising arenas in the world to promote its unmistakable identity.
Large-format digital screens showcase Jack Daniel’s unmistakable bottle, reinforcing its image with vibrant visuals and crisp slogans tailored to NYC’s energetic crowd.
Beyond the Billboard: A Multi-Channel Strategy
This isn’t just a street-level stunt. Jack Daniel’s is executing a 360° media campaign that fuses digital ads, social media activations, and outdoor presence. The campaign seamlessly connects with its online followers through interactive content, giveaways, and influencer collaborations, creating a cohesive brand experience across platforms.
Why OOH Still Matters for Iconic Brands
In a digital-heavy world, out-of-home (OOH) advertising remains a powerful tool—especially when used in high-impact areas like Times Square. Brands like Jack Daniel’s remind us that billboard advertising in New York City can drive brand recall and emotional connection in seconds.
To explore more impactful outdoor campaigns, visit BM Outdoor for the latest in global OOH creativity.
June Launch: Timing with Purpose
The campaign’s June debut isn’t random—it aligns with the start of summer, a peak time for tourism and outdoor activity in NYC. Jack Daniel’s leverages this season to capture the attention of locals and global visitors alike, reinforcing its image as a classic summer companion.
Times Square: The Ultimate Stage for Storytelling
With over 300,000 daily visitors, Times Square offers unmatched visibility. By placing its message in this cultural and commercial heart of NYC, Jack Daniel’s shows how legacy brands can stay relevant and visually unforgettable in the age of fast-scroll media.
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